LIVESTRONG.COM Chooses A.D.A.M. Content to Support Online Health, Fitness and Lifestyle Community

ADAM, a leading provider of health content and information, today announced that LIVESTRONG.COM has licensed its health content for its new health, fitness and lifestyle web portal. Launched earlier this year, LIVESTRONG.COM is an online destination designed to encourage social conversations around health, while inspiring people to change their lives by offering online tools and relevant content from both experts and the community.

Millions of LIVESTRONG.COM users will now have access to A.D.A.M.'s accredited, physician-reviewed health content to help them better understand their health and educate themselves on various health topics including information on symptoms, treatments, and diseases and conditions among 3,600 articles and over 2,000 illustrations. LIVESTRONG.COM members will also be able to use this content to share their own experiences and find other members dealing with similar health issues and situations.

"We selected A.D.A.M.'s content not only because we saw it as the 'gold standard' in the industry, but because A.D.A.M. also shares our commitment to providing credible, actionable health content and information," said Larry Fitzgibbon, general manager of LIVESTRONG.COM. "A.D.A.M.'s content management tools allowed us to easily integrate their content into LIVESTRONG.COM's proprietary content and social media tools to provide members with a 360 degree view of their health."

As more consumers turn to the Internet for their health information, they are faced with the twin challenges of determining if their source of information is credible and trustworthy, and how to best make use of that information. A.D.A.M.'s health content enables consumers to access medically accurate text and illustrated content to promote better understanding and informed decision making about their own health and wellness.

"LIVESTRONG.COM is an exciting, energizing brand that puts our health content in front of millions of its members each month," said Kevin Noland, chief executive officer of A.D.A.M. "A.D.A.M. is proud to be an integral component of the site's online health resources, providing LIVESTRONG.COM with more reasons for consumers to visit the web site and access resources to help them make informed choices about their health and accomplish their personal health, wellness and lifestyle aspirations."