Visual messages surround us everyday. We watch real and fictional stories on television, we view advertisements in magazines and on billboards and we review charts, graphs and tables in books. We consider photographs that we want to display around our home, and we design visual aides to accompany our presentations at work.
Throughout all of these activities, we engage with and use visual communication to send and receive messages. Even though verbal communication, the ability to communicate messages through language, is often viewed as a more important or a more central type of communication, visual communication has many benefits and advantages in both personal and professional situations.
One of the primary benefits of visual communication over verbal is immediacy. Whether you are seeking to communicate complex information, such as with statistical information, or seeking to emphasize the importance of an idea, visual communication can often accomplish these tasks much more quickly than verbal communication.
For example, if you are seeking to illustrate decreased sales for a specific product line, you can show that information through a graph or chart and communicate the necessary information to your audience almost instantaneously. The immediacy of visual communication also allows for easy visual comparison of two or more items and the illustration of a new product line or business development. Visual communication can bring a thing, location and even idea to life in dynamic ways.
Another advantage to visual communication is simplicity. For example, if you seek to give driving directions to a friend, you may find it easier and even quicker to draw a visual map. Often, visual communication can simplify the information or ideas that you are seeking to pass on to another person or group of people. If you work as an engineer, you will often use diagrams along with written instructions to illustrate how a product or item works with simplicity and clarity. Visual communication can also demonstrate the relationship between two entities or ideas in accessible ways. The internal structure of an organization, for example, may be the most clearly communicated and understood through an organizational chart.
Visual communication can also be more flexible in many ways than verbal communication. For example, if you are seeking to communicate a marketing or advertising message to hundreds or thousands of people across diverse geographic areas, visual messages will often allow you to do so with more flexibility than verbal ones. Visual communication not only can bridge geographic distance, it also can span cultural differences.
If you are seeking to appeal to a broad demographic audience, such as a television or cable audience, visual images may allow you to reach more people with your message. For example, if you want to promote a new vacation destination, appealing visual images will often be more persuasive than verbal sales pitches.
- “Communicating at Work”; Ronald B. Adler, Jeanne Marquardt; 2005
- “Strategic Communication in Business and the Professions”; Dan O’Hair, Gustav W. Friedrich, Lynda Dee Dixon; 2005