Medicus Golf began in 1986, when former playing pro Bob Koch started selling a hinged training club. Koch has expanded his company's offerings to include several kinds of training clubs and accessories, videos on the swing and short game, and even instruction, both online and through its two golf schools.
Original Hinged Club
Medicus' original training product was its dual-hinged iron. The club, which became available in a 5-iron or 7-iron, has a dual hinge about 3/4 down the shaft. This hinge will "break down" the club if you swing too fast, take the club off plane or release too early. Medicus later added a hinged driver, and offers a driver/iron package set.
Weighted Clubs
Medicus sells a weighted driver, 5- and 7-iron, and lob wedge under its PowerMaximus brand. Weighted clubs not only train muscles in the golf swing, but the extra weight also promotes a smooth takeaway and downswing, which helps keep the club on the proper plane. Unlike the hinged clubs, which take practice to be able to hit the ball, the weighted clubs can be used immediately on the range.
Accessories and Videos
The Medicus line also includes a PowerMeter, which snaps onto a club shaft to measure swing speeds and an eDataCoach that helps you track scores and statistics. For training proper swing positions, it offers the Armmaster, Coilmaster and MedicusMD, items that you wear while hitting to help you feel and understand a good golf swing. Among its line of videos for sale is the "Stack & Tilt" DVDs, which cover the swing that Andy Plummer and Mike Bennett have taught to successful PGA Tour pros Charlie Wi, Dean Wilson, Eric Axley and Tommy Armour III.
Golf Schools
Medicus Golf has schools in Destin, Florida, and Augusta, Georgia. Director of Instruction Chuck Evans trains his pros under a system branded as Swingology, which he says aims to teach key principles that can be used by any golfer and not by teaching one swing that players must adapt to. "It is our job to help golfers understand what they can or cannot do, then we match up all the components of their swings," Evans told GolfWeek. "That's what Swingology is all about."
Player Development
Medicus Golf has set up a player development program to train juniors for careers in amateur, college or professional careers. Medicus meets with prospective players and parents, teaches them a training regimen at a three- to five-day camp and schedules continuous online mentoring and coaching with the student.
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