Designed to protect and preserve color-treated hair, each of Pureology's five sulfate-free shampoos feature an antifade complex to protect hair color against the fading and dulling effects of free radicals. Pureology formulates its shampoos with 100 percent vegan ingredients and natural botanicals, and backs its products with a "Longer Lasting Hair Color Guarantee."
Types
Pureology offers a range of shampoos, each a part of one of five complete hair care systems designed for specific needs or concerns.
The Hydrate Shampoo, designed for color-treated hair in need of extra moisture and nourishment, contains organic rose, peppermint and green tea extracts along with soy, oat and wheat proteins to moisturize and repair hair.
PureVolume Shampoo gives finer color-treated hair a lift with organic papaya, lavender and lemongrass to improve hair volume naturally.
For hair that's been through multiple chemical treatments, SuperSmooth Shampoo contains organic shea butter, smoothing sesame oil and a ThermalAntiFade Complex to help protect color-treated hair from heat styling.
Vitamin-infused EssentialRepair Shampoo soothes damaged hair and reinforces weakened strands with soy milk, biotin and olive oil.
NanoWorks Shampoo is designed to maintain hair's youthful gleam with shea butter, a mushroom blend and an allergy-free, aromatherapeutic blend of florals, vanilla and amber.
Fun Facts
Pureology shampoos have earned a few awards, including Hydrate Shampoo's "Shecky's Beauty At Its Best" award in 2008 and Launchpad Reader's Choice Award, Best Shampoo for Color-Treated Hair" in 2007. NanoWorks Shampoo earned an "American Salon Professional's Choice" award for Best Shampoo in 2008 and a "Stylist's Choice Award" for Best Shampoo in 2007.
Cost and Availability
Pureology recommends buying Pureology shampoos only through authorized spas and salons. You can find the authorized distributors nearest you by visiting Pureology.com and using the Salon Locator tool.
CVS Pharmacy, Target.com, Drugstore.com and Amazon.com are among the retailers that sell Pureology products, with prices ranging from $20 to $50, as of 2010. Prices depend on the retailer, product and product size. Keep in mind that Pureology says any Pureology product purchased from an unauthorized mass retailer will not be covered by Pureology's "Longer Lasting Hair Color" guarantee.
Guarantee
According to Pureology.com, if you use a Pureology product exclusively for four weeks and don't think that it lives up to its color-retaining promises, you can return the shampoo for a full refund.
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