Kellogg Company is an international food manufacturer, founded in 1906. Best known for cereals, like cornflakes, Special K and Rice Krispies, Kellogg also owns a number of other brand names like Pop-Tarts, Eggo, Morningstar Farm and Kashi. The Kellogg's cereal diet is based on the well-known, "diet" cereal Special K.
Features
The cereal diet recommends you eat a 45g bowl of Special K with ½ cup of low- or non-fat milk for two of your three daily meals. You are encouraged to choose healthy foods for your third, non-cereal meal. Snacking is also allowed, and using Special K products like protein drinks, cereal bars and crackers. Kellogg recommends people with a BMI greater than 25 follow the diet for two weeks at the most. The average daily calorie intake of a person following the cereal diet is 1,590 calories, says Every Diet.
Benefits
The cereal diet automatically controls your calories and portion sizes at two meals and all snacks during the day. The snack foods are portable and readily available at most grocery stores. The diet requires no calorie counting or complex recipes. The website offers multiple sensible lifestyle, exercise and nutrition tips to support a healthy lifestyle.
Expert Insight
Cereal products, including waffles, bars and ready-to-eat cereal help people effectively lose weight concluded researchers from Saint Louis University in a August 2007 issue of the "Journal of International Food Science and Nutrition." In the study, 164 overweight and obese adults consumed various combinations of cereal products or a control diet. Those eating the cereal products, particular bars and cereal, lost the greatest percentage of body fat.
Options
The Special K product line keeps expanding and as of 2010 included 34 different items. The classic cereal is still available, but versions with added dehydrated berries, nuts, chocolate and protein may be included in the diet. Multiple flavors of protein water, shakes, crackers and cereal bars can be used in lieu of the cereal as meal replacements. The official Special K website allows you to design your plan according to your needs--you may choose a "classic" version, a "mix-it-up" version, an "on-the-go" version or even a "chocolate-lover's" diet.
Considerations
The cereal diet may be a quick way to jump-start weight loss, but it does not offer a lot of variety. Exercise is mentioned as being an important part of any weight-loss plan, with 30 minutes of daily, moderate-intensity activity recommended. The plan is relatively inexpensive, as the only costs are for the cereal and cereal products. You can use the website to plan and track your progress for free.



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