When promoting a new diet, you can enhance your efforts with verifiable success stories. Establish a pool of successful weight-loss clients by closely following several dieters who exclusively use your diet plan for a year. Document each client's food plan, along with any workout regimens or other factors that influence weight loss. Obtain credible "before" and "after" photos for each client, along with unprompted statements on the diet's benefits. Consult with an attorney to ensure that all dieters' statements are obtained legally and with respect.
Step 1
Obtain support from medical professionals. A partnership with a physician or other medical professional provides a powerful endorsement for any diet or nutrition plan. For example, the South Beach Diet was originally developed by a cardiologist to improve his patients' cardiac and diabetic risk factors. The patients' improved results and weight loss spurred the physician to expand his diet program to reach the general public. That support continues in August 2010.
Step 2
Host a health club diet challenge. Present a fitness center's owner with a diet challenge promotional opportunity. Health club members utilize your diet plan for six months, and continue monitored workouts. Participating members receive free personalized weight-loss plans and free weekly counseling with registered dietitians. The three members with the highest weight-loss percentage receive a spa services package. You benefit from the increased visibility, and the fitness center increases its active member base.
Step 3
Highlight the diet on a social-networking website. Product and service marketing programs often use social-networking forums to reach target markets. To promote your diet among young professional women, give your diet an identity with a social-networking "home page." Use graphics and success stories to highlight the diet's features, and invite readers to share their own diet successes. Keep your page updated regularly to keep readers' interest.
Step 4
Advertise on a diet-review website. Diet-review websites offer objective analyses of popular diets, including summaries of each program's nutritional aspects. Reviews include food restrictions or preparation requirements, and feature a comparison of the positive and negative aspects of each program. Professional or medical endorsements are often noted as well. Finally, the Diets in Review website provides a targeted advertising venue to promote your diet plan to a nationwide audience.
Things You'll Need
- Information on dieters' success stories
- Dieters' "before" and "after" photos
- Dieters' statements about the diet
- Information on health club diet challenge
- Spa services prize packages
- Graphics for social networking page
- Ad rates and copy for diet review website
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