Soft Lines International, Ltd., manufactures four lines of personal care products under the brand name Emjoi. It named the lines after their function: Beauty Care, Wellness, Oral Hygiene and Hair Removal. The company's hair removal line includes a range of shavers and epilators.
Products
From the Emjoi Tweeze, a tiny, battery-operated appliance meant to replace traditional tweezers with pain-free, precision removal of individual hairs, to the Emjoi Optima Epilator, which is designed to quickly remove hair from larger areas such as the legs, Emjoi makes products in a variety of sizes, colors and price points.
Distribution
You can purchase Emjoi epilators and shavers in retail stores such as Target, Ulta, Sally Beauty Supply and CVS pharmacies. You can also find Emjoi products in catalogs such as Hammacher Schlemmer.
Epilator Use
Emjoi's shavers, like other shavers, remove hair at the skin's surface. Epilators pull the hair from the roots. Because of this, Emjoi recommends that you always pull the skin taut when using one of its epilators to remove hair, and glide the epilator over the skin in short strokes rather than pushing the appliance into the skin for best results.
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