What To Look For
Before purchasing a running shoe, determine what your foot shape is--flat or high arched--by stepping onto a plushy carpet or rug. A flat foot will leave a complete imprint, showing the entire sole of the foot, while the high-arched foot will leave a very narrow imprint between the heel and the sole of your foot. After this is determined, you will know exactly what to look for at the shoe store. For the flat-footed, stay away from soft cushiony shoes, and opt for a firm midsole. The opposite of this would hold true for high-arched-footed people.
Common Pitfalls
Most people go for the shoes that are the softest and most cushioned, regardless of their foot shape. Purchasing a shoe with a cushioned sole when you are flat footed can result in unnecessary injuries to your feet and ankles. Always purchase the shoes that are designed to fit your foot type and running style.
Where To Buy
Athletic stores such as Academy, Foot Locker, and Sports Authority are going to have the largest inventory of running shoes available on the market. These types of stores have been around for many years, and have trained employees to help guide you in your search for the perfect running shoe.
Cost
As with many things in life, you usually have to pay more for better quality shoes. Running shoes can range anywhere from $40 to $200.
Comparison Shopping
With technology and innovation in mind, the Asics Gel Kayano is designed for those with high arches. With a retail price of $140, these shoes feature a fabric lining with a cushioned foot bed. It also has a ComforDry insole to create a cooler and drier area for your feet. This shoe was also chosen as the winner of the Editors' Choice in the Spring 2009 Runner's World shoe guide.
For those with flat feet, the Brooks Adrenaline GTS shoe is manufactured with a triple-density medial post, which adds support in the arch where you need it the most. You can purchase a pair of these for around $100.
Accessories
To enhance your running experience, pick up a pair of orthopedic shoe inserts. They come in all shapes and sizes in many athletic stores, to fit the needs of every runner. The Superfeet Active Insoles, for instance, offer comfortable support for flatter feet, and work in all kinds of shoes. This brand cost around $20 for a pair.
Insider Tips
Don't hold on to your running shoes because of sentimental value. If you're a runner, your shoes are going to wear out. Depending on how often you run in your shoes will determine the length of time they will be good for use. When the insoles start wearing down, it is time to pick up a new pair.
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