A South African chemist created the first Olay cream in the 1950s for his wife, who was frustrated with thick, waxy face creams. As of 2010, Procter & Gamble owns the brand and continues to produce the skin care lines. Olay's Eye Lifting Serum is one such product.
Regenerist
Olay Eye Lifting Serum is part of the Regenerist line of products, which are intended to correct skin problems caused by aging. The Regenerist line includes facial moisturizers and cleansers as well as special treatments such as the Regenerist Eye Lifting Serum.
Purpose
The Olay Regenerist Eye Lifting Serum is intended to help firm and lift the delicate skin around the eyes, resulting in smoother, glowing skin.
Ingredients
The Olay Regenerist Eye Lifting Serum includes an amino-peptide/vitamin B3 complex that Olay says deeply hydrates the skin around the eyes, providing a lifting effect. The product is free of fragrances and can be used twice a day.
Cost and Availability
Olay products are available in most drugstores, groceries and discount stores in the United States. Olay Regenerist Eye Lifting Serum retails for $19.49 for 0.5 fl oz, as of August 2010.



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