Being a successful personal trainer takes a great deal of self-promotion. If you are not working for a gym or fitness club that promotes your services, you need to do this yourself. Marketing can include advertisements, brochures, word of mouth and the Internet. A professional website is one of the best tools to market your services and attract new clients.
Decide on a domain name. This is the URL that defines your location on the web and what people type in to access your site. Ideally, you want a domain name that is relevant to personal training. Focus on words that relate to fitness, training, health, exercise or wellness. Also, if you plan to focus on a certain area like strength training, running or weight loss, these words can be included too.
Register your domain name. To reserve a name and gain permission to use it, you need to go through a domain name registry. The company will allow you to verify that the name is available. If it is, purchase and reserve this domain name for one, two or several years, depending on how long you plan to have your personal training business.
Sign up for web hosting. Many web hosting companies provide access to the Internet, but you will need to purchase a hosting plan. Many hosting companies also offer website templates to help build your site. Choose a template the conveys your style as a personal trainer. This can be an efficient tool for novices who want an easy way to get on the Internet without learning technical coding that some website designs require.
Write the content. Think about what you want to communicate and develop an outline with each topic. Write the copy for each page. Your website should include a home page, your fitness credentials, available classes and training programs, testimonials from clients, a registration form and how to contact you. Some personal trainers also include online newsletters, fitness resources and training tips to attract more visitors. With so many personal trainers out there, you need to differentiate yourself and convey your expertise in the fitness industry.
Load the content onto your site. Many basic website templates allow you to copy and paste your content directly into your site. This is helpful because you will not have to retype it, and it gives you a back-up copy should the website go down. Also include photos of yourself, your clients and fitness training to make the site more interesting and personal.
Ask for feedback. Before you officially launch your site, it is important to send it to several friends and professional colleagues for input. Have them proof it for grammar and spelling, as well as overall readability, attractiveness and professionalism. Others will often spot errors you miss. This is also a good time to visit other successful personal training websites to make sure yours is at the same level or higher. While you cannot copy what other trainers have on their sites, you can get ideas for quality, content and organization.