What To Look For
The best running shoes are the ones that fit your running style. If you don't know much about your running mechanics (whether you exhibit overpronation, underpronation or have normal pronation) visit a running store and ask the experts. Find a sturdy shoe that's not too heavy. Make sure it fits your needs. Shoes for trail-running, for example, are quite different from shoes for running around a track.
Common Pitfalls
Make sure the running shoes fit. It is a good idea to go for a run before trying on shoes since feet often swell after running. You don't want to wind up with shoes that are too tight. Try to ignore advertising. You may admire Michael Jordan and want to be like him by wearing Nikes, but that doesn't mean that Nikes are necessarily the best shoe for you.
Where To Buy
A specialty running shoe store is the best place to purchase running shoes. Stores that employ running experts provide the help you will require to analyze your mechanics and make recommendations based on your individual running style. These specialty stores are also likely to be more accommodating about refunds if the shoes don't work for you. Some sporting goods stores have knowledgeable salespeople but they are largely hit-and-miss. Seasoned runners who know what they need can usually pick up good deals online as well.
Cost
Expect to pay more than $100 for a good pair of running shoes. The general range is between $75 and $150. Avoiding blisters and foot injuries is not cheap but the investment is well worth it. Nothing spoils a good run like bad shoes. Wait for sales and tax-free weeks (in some states), and you can save a few dollars.
Comparison Shopping
"Runner's World" magazine periodically reviews different brands of running shoes and has a handy online tool that can help you narrow down your choices. The major shoe manufacturers including Nike, New Balance, Asics, Brooks, Adidas and Mizuno, all offer different shoes for different types of runners. Compare shoes, not brands.
Insider Tips
Start looking for new running shoes after putting about 400 miles on your current shoes. That should give you time to break in new shoes and make sure they work for you. Generally, running shoes should be replaced about every 500 miles.
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