What To Look For
There are some important things to consider when shopping for running shoes. Women tend to choose style over comfort when selecting a new pair of running shoes. Look for a shoe that fits your foot comfortably from heel to toe. The fit should not feel tight on your foot and there should be enough upper space in the shoe to wiggle your toes. Try on different pairs of stability or motion-control shoes. These tend to be more comfortable and help you maintain control while running.
Common Pitfalls
The most common mistake women make when purchasing running shoes is buying a pair that is too small. Don't assume because you wear a size 7 in pumps or high heels that you are also a size 7 in running shoes. Similarly, a size 7 in one brand of running shoes is not always the same in a different brand. You may be a size 7 fit in an Asics shoe and a size 8 in a New Balance pair. Always have a sales assistant measure your feet before trying on running shoes.
Where To Buy
The best place to buy women's running shoes is at a local sports specialty store. Specialty stores are outfitted with the proper tools to measure your feet for size, arch type and style to assure a perfect fit. Often the staff people are runners who can offer additional tips and techniques for finding the right shoes.
Cost
Women's running shoes will cost between $55 and $189, depending on the complexity of features and the brand of the shoe. It is wise to invest in shoes that are comfortable and can take you the distance. If the shoe fits comfortably with no noticeable pressure points, it will help you maintain stability during lengthy runs.
Insider Tips
Before buying a pair of women's running shoes, ask the salesperson if there are discounts available for running club members. Often joining the store's runners' program results in added value and discounts of up to 20 percent on your purchase.



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