What To Look For
First consider the shape and arch of your foot. A normal foot has an arch that rolls inward, resulting in a balanced stride. The feet absorb an adequate amount of shock during walking or running. If your shoe soles show even wear, you have a normal arch. An under-pronated, or high arch, doesn't roll far enough inward. If shoe soles are worn on the outside edge and heel, you have a high arch. If you have a low arch (otherwise known as over-pronating), your arch rolls too far inward, causing your gait to waver. This is also known as a flat foot. Heavy persons may have any type arch, though many have low arches. People with low arches should choose "motion-control" running shoes with double dense midsoles or support posts. Motion-control shoes are also recommended for runners who weigh more than 165 pounds.
Common Pitfalls
Avoid buying shoes solely because of their color, style or brand name. Comfort and foot support are especially important for the heavy runner. Have a shoe salesperson measure your feet and try on several pair until you are satisfied with the fit. If you need extra cushioning , you can always buy insoles, heel supports and other accessories from your drugstore or shoe repair shop.
Where To Buy
Buy running shoes from shoe stores that specialize in sneakers and athletic shoes, like Footlocker, or Sports Chalet, Sports Authority, and other sporting goods stores that employ salespersons knowledgeable in the specific needs of runners. Saucony, for example, makes running shoes with a grid-based motion-control design that stabilizes a heavy runner's gait. Most discount stores don't carry these runner-specific shoes.
Cost
Depending on the brand and method of purchase, a well-fitting pair of running shoes can cost from $28 to $115, if purchased from a discount online store, according to Consumersearch. You'll find the best deals from Zappos and other online shoe stores. Buying running shoes at as retail store or directly from the manufacturer will cost more. The most expensive pair of running shoes on the Saucony website, for example, will cost you $170.
Comparison Shopping
Generally speaking, shoes with new or elaborate designs, like Asics GEL-Cumulus 11 with a "Twist" Gel cushioning system will cost up to $100 (as of August 2010) depending on where you purchase the product. More established brands, like Adidas or New Balance, tend to be less expensive, especially if purchased from an online discount seller.
Accessories
Wear moisture-proof socks while running. Cheap cotton socks don't absorb sweat and may cause blisters. Invest in a sturdy pair of laces if the original pair that came with your shoes starts to fray.
Insider Tips
Increase your running performance and the life of your shoes by using different lacing methods. Use the lock lacing method to prevent heel slipping, or a combination of normal and criss-crossing lacing if you have a high instep (see Resource 3).



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