What To Look For
Using a toner can enhance skin quality and work with other products to improve skin tone and quality. Consider the type of skin you have: oily, normal or dry. Then, look for a toner that is formulated for your type of skin. A toner for oily skin should contain no products that could clog pores, and a toner for dry skin will add emollients to soften skin's texture. All toners, used after washing, should remove any lingering traces of makeup without making your skin feel tight. Dickinson's Original Witch Hazel Pore Perfecting Toner is a classic over-the-counter product that is regarded as a classic for all skin types.
Common Pitfalls
Beware buying an over-the-counter toner that is inappropriate for your skin type. If your skin becomes overly red after using the toner, or causes you to break out, immediately discontinue use. Avoid toners with high alcohol content in their formulation unless you have unusually oily skin; this will sting or strip skin of natural oils. Start with a small bottle of a new product before investing in a larger size. Olay Gentle Refreshing Toner is a stand-out toner that contains aloe as well as witch hazel, making it mild enough for all skin types.
Where To Buy
Toners can be found in the cosmetics section of any drugstore. Most department store cosmetic lines that include skin care also offer toners. A beauty supply store will offer the greatest range of choice. Many specialty beauty stores offer European lines that may not be available in drugstores or department stores. Independent salespeople for lines such as Mary Kay or Avon can also be a good source for toners, particularly since they will offer personal counseling on skin type and toner match. Specialty stores such as Kiehl's offers several types of toners. Their Cucumber Herbal Alcohol-Free Toner, as well as Calendula Herbal Extract Alcohol-Free Toner are considered industry standouts.
Cost
Toner need not be expensive. As of 2010, most drugstore lines begin at about $5 and often go up to $15. European brands, such as Laroche-Posay are slightly over $20 and available in some popular drugstores. Clinique's Clarifying Lotion is considered good for all skin types, particularly for its exfoliating qualities, and costs $20. Other department store lines begin at $20 and go up to $30.
Comparison Shopping
It's best to use a toner for at least a week to give your skin time to respond to the toner's specific qualities. If possible, start with a small bottle and see how your skin reacts. If uncertain about its effect, try a new brand, again giving your skin time to acclimate. If choosing between two toners, compare scents and see if one appeals to you more than the other. Compare the benefits each toner offers when choosing between two bottles and consider the ways in which your toner will complement your other skin care products.
Accessories
When applying toner, use a small cotton round or pad and apply a small amount. Don't rub skin too hard; rather, lightly glide the saturated pad over the whole of your face. Avoid the eye area.


