Learning
Breast Cancer Awareness Month marked its 25th anniversary in October 2009. Since its inception, it has grown to include national public service organizations, government agencies, professional medical associations and individuals of varied backgrounds to promote educational events and programs. Women are encouraged to take control of their own breast health by practicing regular self-examinations, getting mammograms, scheduling regular visits to the doctor, following prescribed treatment and learning as much as they can about breast cancer.
Aware
Breast cancer was a subject hardly spoken about before the 1970s, but it got more attention as people experienced the tragedies of seeing loved ones battle the disease. The nation became more aware when Betty Ford underwent surgery for breast cancer in 1974, shortly after her husband, Gerald Ford, became President. When she and other public figures and community leaders began speaking about the importance of regular screening, the disease gained more attention. This led to the creation of Breast Cancer Awareness Month in October 1985.
First Gathering
Events were promoted in a collaborative effort among the founding members of the Board of Sponsors, the American Academy of Family Phyisicans, AstraZeneca (the manufacturer of breast cancer drugs) and CancerCare, according to the Breast Cancer Awareness Month (NBCAM) organization. Volunteers for the event distributed brochures, spoke to news outlets and testified before a U.S. Congressional committee about the need for widespread understanding of the disease and prevention. Breast Cancer Awareness Month has grown to include millions of people around the world to bring awareness to men and women about the need for breast cancer awareness and health.
Pink Ribbons
Pink ribbons are often worn and displayed during the event. The Susan G. Komen Foundation first handed out pink ribbons in 1991 during a New York City race for breast cancer survivors, according to EmaxHealth. It is believed the pink ribbon was chosen because it symbolizes the color of health and represents femininity. Even though every October is a time to spread knowledge and understanding about breast cancer awareness, the NBCAM notes that breast cancer awareness is a year-long activity for breast cancer patients, survivors, caregivers and the general public. The organization praises the great strides we have made in awareness and treatment for breast cancer since 1985, but says there is more to be accomplished.
