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Pure Protein Bar Nutrition Facts

author image Natalie Stein
Natalie Stein specializes in weight loss and sports nutrition. She is based in Los Angeles and is an assistant professor with the Program for Public Health at Michigan State University. Stein holds a master of science degree in nutrition and a master of public health degree from Michigan State University.
Pure Protein Bar Nutrition Facts
A protein bar on a plate. Photo Credit FabrizioMalisanPhotography/iStock/Getty Images

Pure Protein makes dietary supplements that are high in whey protein, vitamins and minerals. PureProtein.net states that its products support lean muscle and strength, promote health and satisfy appetite to help you control weight.


Pure Protein products include ready-to-drink protein shakes and whey protein powders that you can mix with any beverage. Other products are protein gelatin snacks, Whey Shots for post-workout recovery and protein bars. The bars weigh either 78 g or 2.75 oz. or 50 g or 1.76 oz. Flavors include Chocolate Peanut Butter, Blueberry Crumb Cake, Peanut Marshmallow Eclipse and Chewy Chocolate Chip.


The 78 g bar has 29 g protein and the 50 g bar has 20 g protein from sources including soy protein and whey protein, which comes from milk. The Iowa State University Extension Eat to Compete program states that the average person needs 0.4 g protein per pound of body weight per day and strength training athletes may need as much as 0.8 g. This means that a 200-lb. athlete who is in training for a strength competition may need as much as 146 g protein per day.


The 78 g Pure Protein bar has 29 g carbohydrates, no dietary fiber, 3 g sugar and 16 g sugar alcohols and the 50 g bar has 16 g carbohydrates, 1 g dietary fiber, 2 g sugar and 6 g sugar alcohols. Sugar alcohols such as the maltitol in these bars are carbohydrates that provide a sweet taste without abruptly increasing blood sugar levels the way sugar does. As the label warns, having too many sugar alcohols can have a laxative effect.

Vitamins and Minerals

The bars are high in many vitamins and essential minerals. The 50 g bar has 25 percent and the 78 g bar has 40 to 45 percent of the daily value for zinc, copper, iodine, vitamins A, C and E and each of the B vitamins including biotin. It has 10 percent of the daily value for calcium and phosphorus and 50 of the daily value for iron. The 50 g bar has 20 percent of the daily value for calcium and 8 percent of the daily value for iron.

Calories and Fat

The 78 g Pure Protein bar has 290 calories and the 50 g bar has 200 calories. Both bars have sucralose, which is a sweetener that does not provide calories. The 78 g bar has 9 g total fat and 6 g saturated fat, which raises LDL cholesterol in the blood. It has no trans fat, which is the other type of fat that increases LDL cholesterol. The 50 g bar has 6 g total fat and 3 g saturated fat or 12 percent of the daily value.

Meal Plan

If you want to use Pure Protein products to help you lose weight, you can use the sample meal plan from PureProtein.net. This seven-day plan has three meals and a morning, afternoon and post-workout snack. Many of the snacks are 50 g Pure Protein bars or other Pure Protein products and the plan uses the 78 g bars to replace some breakfasts. As written, the plan has about 1,500 to 1,700 calories per day and PureProtein.net suggests adjusting the calories to meet your needs and adding vegetables to the meals.

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