In the past, having the right credentials was one of the most important aspects of any job search. These days, while credentials are still important, securing a job can depend as much on whom you know as what you know. According to the New York State Department of Labor, as the dwindling job market becomes increasingly crowded, more employers are using internal sources to find qualified applicants. That is why consistent networking activities are essential for ensuring a productive job search.
Utilize Existing Contacts
Start by networking with people you already know. Contact family members, friends, acquaintances and former coworkers to let them know that you are seeking new employment opportunities. Ask each contact if he or she knows of any current job openings or if they can refer you to someone else who can help. Make sure that everyone you contact has your updated contact information. You can even send out copies of your resume or some business cards for your contacts to keep on hand.
Be Visible
Expanding your existing network requires meeting new people. Stay visible by attending events like lectures, seminars, conferences and trade shows that are related to your industry. This will give you fresh access to professionals already working in your field. You should also consider joining industry-related associations or clubs to gain access to exclusive member-only events.
Social Networking Sites
Social networking sites like Facebook, Linked-In and Twitter provide today's job seekers with a fresh way to keep in contact with friends, reach out to old acquaintances and form new professional relationships. However, when using these sites as a networking tool, keep in mind that your goal is to build a positive image and gain referrals. Be careful not to post anything on a social networking site that you would not want a potential employer to read.
Learn Your Lines
Before engaging in any networking activities, spend some time beforehand thinking about what you will say to the individuals you contact. Put together a short speech that tells your contacts what you are looking for, what makes you qualified and how to contact you with information. Your speech should include very specific details so that your contacts will know exactly what you are looking for and exactly how he or she can help. Also, be sure to present yourself as a valuable asset worthy of sharing with others by pinpointing your unique skills and attributes.
Follow Up
Networking is not a one-time activity. It is an ongoing process that should be repeated on a regular basis. Whether making new contacts or rekindling old contacts, it is very important to follow up with each individual in your network. Make good on all promises to call, email or send information to a contact. It is also a good idea to contact individuals in your network periodically just to say hello.
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