The search for a "superfood," a food that will supply needed nutrients or boasts of extreme health benefits, is an ongoing pursuit. Odwalla, a subsidiary of Coca-Cola, boasts its own version it its Superfood Fruit Smoothie with Plant Sterols. The 25-year-old company promotes three core principles for its business; make great juice, do good things for the community and build a business with heart. It has a specific process for creating and delivering juice smoothies.
Odwalla claims to use the freshest fruit they can find. It even admits that you may notice a slight flavor change through the course of the year as the different varieties ripen. The fruit is washed and sanitized before reaching the production plant, where it undergoes another cleansing process. Flash Pasteurization, where the juice is rapidly heated for a short time, is utilized to retain flavor and nutritional value. The juice then undergoes a five-stage tasting. The drinks are moved, after bottling, into a cold storage area and kept at a designated temperature as they move quickly through the delivery process.
Odwalla has a "heart health" designation on its label. On the back label is the following disclaimer: "Plant Sterols & Heart Disease: foods containing at leas 0.4g per serving of plant sterols, consumed twice a day with meals for a daily total intake of at least 0.8g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of Odwalla Heart Health contains 0.4 g of plant sterols. One bottle of Odwalla Heart Health contains 0.8g of plant sterols."
The bottle lists ingredients as apple juice, peach puree, banana puree, strawberry puree, boysenberry puree, plum puree, less than 2 percent of water, concord grape juice, pineapple juice, potassium phosphate, plant sterols, vegetables and berry extracts and citrus pulp. While all the sugars are from fruit, the two serving bottle holds 52 g. Plant sterols, extracts from certain plants, are purported to reduce cholesterol that hasn't been determined conclusively.
Where Can You Get It?
Odwalla Original Superfood Juice is available in Walmart. The price may vary per location.
Besides the high sugar content, there have been complaints about the viscous nature of the drink. It has been described as thick and gooey. The label doesn't list the fiber content, which is mandated by the FDA. Fiber is an added benefit to consuming real fruit as opposed to purees or juices. The product name has been phrased to convince you that you have found the "fountain of youth," but the health benefits do not match the claim.