The old caveat, let the buyer beware, applies to purchasing skis as well. If you are in the market for skis, and live in just about any state in the snow belt, you may have several local options to choose from. However, if your zip code never experiences snow, buying skis will be a bit more challenging. The best place to buy skis may depend on where you live.
Considerations
The very best place to buy skis is convenient to your home or office, has tons of options to choose from and is reasonably priced. It also has a knowledgeable sales staff always available who can answer every question. It will let you demo the skis --- at no charge. And, when you make a decision, it will always have your skis in stock. It can also set your bindings immediately and tune the skis so they are ready to go at a moment's notice. Plus, it always has available parking and even home ski delivery if you need it. This is ski nirvana; if you do not have access to this type of establishment you are not alone. Buying skis is a challenge --- especially when buying your first pair.
Homework
Skis, like cars, are available in a dizzying number of options. Doing your homework before you shop can help the experience more enjoyable. Ski manufacturers produce skis for every ability from beginner to expert ski racers. And, like cars, there are some pretty significant differences in how they perform. Know your ability and how you prefer to enjoy your time on the slopes. This will help you focus on a specific type of ski that might be best suited to your ability. If you have never skied before, consider renting before buying. The right ski at the right price is important; overpaying is never pleasant but buying the wrong ski and paying too much is worse. There are online sites that rate and compare skis and gear, window shop and compare.
Local
Buying from a local merchant is a good option if you can demo the ski before you purchase. Visit your ski shop and rent the pair you are interested in. Dealing with local shops is convenient, good for the economy and, if there is a problem, you can easily return. Many local shops have knowledgeable sales staff that can help answer many of your questions. Plus, they are available to care for and tune your equipment from one season to the next. Some local shops will even provide a small "trade-in" value if you trade up from one pair of skis to another in the same season. The best time to visit your local shop is on a weekday when the staff has more time to spend with you and can answer all your questions.
Destination
Major ski destinations have well-stocked ski shops. They almost always have the newest ski gear and it is easy to demo skis you are interested in purchasing right at the mountain. If you live far from ski retailers, the destination shop may be your best bet. The staff are often very knowledgeable and ski regularly. They should be able to tell you how their products act in different terrain and temperature, and which are appropriate for your experience level. The price may be higher than an online retailer or large sporting goods store, but if you purchase from them and have any problems with the equipment while you are there, they are usually glad to help.
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