Personal training is considered a luxury for some, but for others it's a necessity. Personal trainers help people realize their goals and change their lifestyle to incorporate fitness and nutrition in order to reach optimum health. There are several different ways for trainers to market their services so they can make money and expand their clientele.
In-home Personal Training
Aside from training in the gym, trainers can build clientele on their own and travel to their client's homes or jobs. Clients are more willing to pay a little more money than they would pay a gym as a result of convenience and privacy. The trainer is able to make more money upfront because she doesn't have to share a percentage with a gym or pay taxes right away. In addition, the cost to commute to clients is far less expensive than paying overhead for a training studio. The best part of providing in-home personal training services is that you get to set your prices and control how payments are made to you.
Write Health and Fitness Articles
Personal training has occasional down time throughout the year. You can use that time to your best advantage. Probably the best way to get your name out there and build a following is to write a blog. You don't have to stick to writing technical jargon. You can write about your experiences and let your passion for your business shine through. There are free blogging platforms you can choose from or you can go all out and get a dot com domain name -- either your own, or your business. Another way to keep your mind focused on fitness, along with making money, is to write fitness-related articles for an online fitness site, newspaper or health publication. This keeps you fresh with the latest news regarding health and fitness, markets your name and builds credibility.
Not everyone can afford one-on-one personal training. A great way to make quick cash and expand your client base is to host boot camps. Boot camps can be organized in an indoor facility or outdoors at a park. Depending on your community rules, you may be able to host a boot camp at the park for a small fee or at no additional cost. On the other hand, indoor facilities carry an overhead, so you want to ensure you bring in more money than you spend. Additionally, boot camps are offered at a group rate, which is usually a fraction of the cost of a single personal training session. Therefore, you can typically ask for payment in full upfront and not have to worry about tracking down your money for services rendered.
Personalized Workouts and Meal Plans
Personal training isn't just about taking a client through a workout. It's about designing an effective program that's geared toward the client's fitness goals, yet complements his physique. However, no workout plan is complete without a structured meal plan. Your client’s daily nutritional habits determines his overall success. Sell a personalized workout program for those who can't afford personal training or for those who just need a little guidance while training on their own. Personal trainers who are certified nutritionists can charge a client for a nutrition consultation or personalized meal plan to generate additional income and boost clientele.
Invest in Yourself
Consider becoming certified in multiple disciplines. If you approach a would-be client, but they're looking for private yoga lessons; then you might want to invest your time in becoming a certified yoga instructor. The same applies to Pilates, Zumba or any of the new fitness workouts that arise. Keep yourself current so that you don't have to turn anyone away because you're not qualified.