Players Choice Golf Club Components is a privately held company based out of Scottsdale, Arizona that provides leading club head, shaft and swing weight options geared towards amateurs as well as better golfers and professionals. Players Choice stocks product from all leading manufacturers in the club and accessory categories.
Grips
Players Choice Golf Components stocks golf grips from Golf Pride, Lamkin, UST and Winn. These grip companies provide a variety of choices for different types of golfers and swings. Winn is perhaps the most marketed grip manufacturer, and uses Butch Harmon, Tiger Woods' old swing coach, to promote its products. Winn includes grips that are very tacky and made with premium grip wraps. Golf Pride is the tour standard for grips, and its Tour Wrap model is stocked by Players Choice.
Shafts
Players Choice carries five shaft models, including Adila, Graphite Design, Royal Precision, True Temper and UST Mamiya. These companies have many premium components to provide frequency and stability in the shaft for better players. True Temper manufactures an X flighted model that is ideal for golfers with very fast swing speeds. One notable omission from Players Choice Components is the Project X line, widely recognized as the leading iron shaft manufacturer on the PGA Tour.
Club Components
The core of Players Choice business is the club head department. The company stocks nine different models, including some of the best value brands on the market. Acer, Tour Force and Dynacraft all have options available for beginning, intermediate and advanced players. These companies feature deep face driver heads and investment cast irons with perimeter weighting. This features the best in game improvement technology for amateur golfers. Perimeter weighting moves the center of gravity deeper on the club face, helping golfers get the ball airborne.
Putters
The final component of the Players Choice line is putter heads. Players Choice stocks a number of putter heads that have innovative technology designed to help the golfer sink more putts. Hideko and Ibella are two of the seven product lines stocked by the company as of January 2011. These feature both blade and mallet models. Some putter components include bronzing insert faces and increased offset to position golfer hands ahead of the ball at impact.
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