Josef Fischer began his dream of owning a ski factory in 1924, when he started making handcars and sledges in his own wooden barn. Throughout the years, Fischer has grown to be one of the biggest ski companies in the nation, but claims to always remain family owned, with customer service and satisfaction being its main priority.
New Generation of Fischer's
From 1924 to 1959, Josef Fischer Senior worked hard to grow Fischer, even with interruptions from World War II, he never missed a day without production of some sort. The year 1958 brought a new logo design to Fischer, the Fischer Triangle. Sadly, the very next year, Fischer Senior suffered a heart attack and passed away. He leaves behind one of the largest ski companies in the nation to his son and daughter, Josef Fischer Jr. and Selma Sturmberger.
Cross Country Line
Five years after senior's death, Fischer unveils its new location in 1964, and is noted the largest ski manufacturer in the world. With its new, larger facilities, the first ever Fischer cross country line is presented at the ISPO trade fair in 1971. The ISPO trade fair is held in Munich, Germany, and is the largest fair for sporting goods in the world.
Technology Takes Over
1984 brings new technological advances to Fischer, when Josef Jr. introduces a new production technology known as the Vacuum method. This method creates a ski body that allows ski forces to stream softly into one another during the production process. Because of this new development, the lightest cross-country ski is produced.
Olympic Success
In 1994, Fischer is named the most successful ski brand of the Olympic games after competitors using the brand brought home 17 gold medals, 15 silver medals and 14 bronze medals. This same year, Fischer introduces its first cross-country ski boot line at the ISPO in Germany. They introduced it with a targeted sell rate of 50,000 pairs in one year but, much to their delight, they greatly surpassed their goal that year.
Taking Back Name
In 2002, the Fischer family bought back some shares that they had recently sold their Japanese partner, and are 100 percent wholly owned by the Fischer family, just the way Josef Senior had in mind. At the Olympic games that same year, Fischer is once again named the most successful ski company in the entire world, after bringing home 58 medals with their brand of skis.
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