Dry skin doesn't affect only people over 50, but once you reach that half-century milestone, your skin become prone to dryness. Makeup with a matte, powdery appearance will emphasize the look of dry skin and may leave your face feeling uncomfortably taut or itchy. Choose emollient makeup formulas and pick cosmetics that won't slip into fine lines to look and feel your best.
An emollient moisturizer is essential to remedy dry skin. Your skin becomes dry when it lacks sufficient sebum, the natural oil balanced skin produces. Moisturizers replace that naturally occurring oil with a protective layer of another oil or synthetic substitute. Most creams and lotions also contain a humectant -- a substance that draws moisture from the surrounding environment -- to bring moisture to your skin as the occlusive oil layer holds it in place. For mature dry skin, choose creamy oil-based formulas with sunscreen for day wear under your foundation. Tinted moisturizers double as foundation if you want a light application of color.
A Good Foundation
Skin-toned cream or liquid foundation evens out your complexion, but it should not change the color of your face. Choose a color that matches your skin as closely as possible. Foundations for mature skin typically have a thicker consistency, but you can also opt for liquid foundations formulated for dry skin. Cream-to-powder and powder foundations will highlight fine lines, so avoid them. Focus on the finish and choose a foundation product with a dewy or satin-like finish rather than a matte finish. Dry skin doesn't need to look even drier than it is, and matte foundations tend to look harsh on mature skin.
As your skin ages, you may notice changes in the evenness of your coloration. Hyperpigmentation, freckles, dark under-eye circles and loss of pigmentation commonly occur in mature skin. Choose a concealer that matches your skin tone as closely as possible. A cream-based formula will glide onto your skin more easily without pulling or tugging as a firm stick-style concealer might. Use a small cosmetic brush to apply concealer only where you want it, and then pat the area with the pad of your ring finger to blend the concealer. Patting rather than rubbing reduces the friction on thinner under-eye skin.
Powder, If You Please
Depending on how dry your skin is, you may not need powder over your foundation. However, if you have combination skin that leaves your nose and forehead oily even when the rest of your face becomes dry, you may want a light dusting of powder on your shinier zones. Opt for translucent powder and apply it in thin coats rather than a heavy layer that you then brush away; it's always easier to add more than to remove too much.
The thinning of your skin over time happens to your lips and eyelids as well, so choose products that go on smoothly to avoid tugging delicate skin. Soft pencil eyeliner and creamy lipstick apply easily without stressing your skin. Dry skin frequently includes fine lines around the lips, so line your lips with a pencil the color of your natural, bare lips to keep lipstick from bleeding into these lines. Softer colors that provide less contrast tend to flatter older skin; try a chocolate brown or charcoal gray eyeliner instead of black.