According to the Food and Beverage Industry at foodprocessing.com, the United States consumer market for nutrition and energy bars grew 169 percent between 1999 and 2004. Although the market has slightly ebbed since then, protein bars still make up a large portion of this market. Most of these bars promise exceptional nutrition, protein content and flavor wrapped in a splashy package. Experts, such as those at the consumer watchdog nutrition organization The Center for Science in the Public Interest, recommend you eat whole foods as much as possible, but note that when used in moderation, protein bars do offer some value.
Convenience
If you are following a higher protein diet, or simply trying to follow general good nutrition practices and eat a balanced small meal every three or four hours, protein bars offer a convenient option. They require no refrigeration, as do other healthy protein snacks like low fat dairy and meats. You can consume them rather quickly, without utensils or extra Tupperware. They take up little space, and are easily tossed into a purse or a pocket---and if you do not get to it for whatever reason, protein bars do not spoil.
Enhanced Muscle
A study in Nutrition Journal published in 2004 confirmed that protein bars---both soy and whey based---can help enhance lean muscle mass development. Researchers from The Ohio State University gave 27 male participants either a 33 g soy protein bar, whey protein bar or no supplementation daily and ordered they conduct regular strength training. Both groups consuming the protein bars showed "a gain in lean body mass, but the training-only group did not." Remember, consuming protein bars without strength training will not yield muscle building results. Whole protein foods, like meat, fish, whey protein and eggs, will likely have the same effects on muscle growth.
Alternative to Candy
A protein bar makes a healthier option for those who often reach for candy bars. Usually, protein bars are lower in saturated fat and trans fats, and offer some nutrition not available in your typical Snickers or Kit Kat. Choosing a protein bar that contains some fiber (look for at least 3 g) and that contains less than 250 calories satisfies your sweet tooth in a portion-controlled package.
Member Comments