Men shave their facial hair every day without thinking about the benefits of a good facial cleanser. Instead, they squirt shaving cream on the face, scrape it off with a safety or electric razor, get dressed and dash out the door. Men also don't think about how soap can dry the skin when bathing and how dry skin can cause wrinkles and can irritate the skin while shaving. Men should use a good facial cleanser as part of a daily skin care regimen, just like most women. Prominent health and beauty companies have realized how important this is for men, and they have introduced new products.
LAB Series
LAB Series has a complete line of skin care products created specifically for men. To make it easy, the company created a system they call Clean-Shave-Treat for results-oriented skin care. They have facial cleansers for normal skin, dry skin, oily skin and sensitive skin. A good way to start is with the Multi-Action Face Wash, which is designed for all skin types and comes in a 3.4-oz. tube. It has exfoliating beads to help make dry skin smoother, and it also prepares the skin for shaving.
Nivea for Men
Nivea also offers facial cleansers for men with dry, normal, oily or sensitive skin. If you are not sure about your skin type, start with the Nivea for Men Energizing Face Scrub for Normal Skin, in the 4.4-oz. tube. This product is gentle; it purifies your skin while getting rid of built-up dirt. It also prevents clogged pores and leaves your skin feeling smoother.
L'Oreal Men's Expert
L'Oreal Men's Expert Hydra Cleanser, available in a 5-oz. tube, washes away dirt on the face with the added sensation of menthol to soothe the skin and make it feel invigorated. The cooling effect of the menthol also helps with shaving, because it reduces the possibility of razor burn while shaving and other irritations such as redness or tight skin.



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