1. Company History
Zojirushi is a Japanese manufacturer of cooking appliances and food storage equipment that is designed to support the Japanese diet. The name Zojirushi has become synonymous with these high-quality kitchen aids. The name is derived from the word Zo, which means elephant in Japanese. The elephant is a symbol of intelligence and strength. The large mammal is also recognized for loyalty. The brand believers swear by their Zojirushi and would use no other. The glass-lined vacuum bottle is the first product the company produced and remains its cornerstone today.
2. Americans Love Zojirushi Too
Rice cookers are anther hallmark that the Zojirushi company is well know for creating. The electric air-pot is a mainstay in many kitchens for serving tea, both cold and hot. With its main office in Tokyo, Zojirushi also has an American headquarters in California. The Tuffboy line of thermoses has proved very popular with U.S. consumers, as have the rice cookers and air pots.
3. Eat All Your Rice
You need to have a good rice cooker that doesn't burn the food or make it so sticky that it is inedible. Rice is a staple of the Japanese diet and is now recognized by nutritionists worldwide as a healthy carbohydrate staple to any diet. Japans custom hold the rice in such high regard that it is considered rude to leave even one grain of rice in the bowl after you have eaten. Zojirushi touts its rice cooker as the way cook every grain to perfection. Brown rice, called genmai, is fast becoming the rice of choice in Japan among health-conscious eaters. Brown rice, though better for you nutritionally, is often more difficult to cook. Enter the Zojirushi with its brown rice setting, taking all the worry out of the process.
4. Shop Online or at Your Local Store
Zojirushi products are available directly from the manufacturer on their website and make popular bidding items on auction sites such as eBay. Many home and kitchen stores sell the products as a mainstay of their kitchen lines. Target is one big box retailer that carries Zojirushi rice cookers, bread machines, thermos pots and storage units.
5. Name Droppers
Zojirushi products make great gifts for weddings and other special occasions like housewarmings. They can be very useful to the recipient, but they also serve as a namedropper. You don't even have to say rice cooker--not when you have a Zojirushi. You say instead, "I'll make supper with my Zojirushi," to be the hit of any dinner party.
Member Comments