1. An Annual Event
The Tour de France is a cycling race held in July every year. The race is one of endurance, speed and strength. Riders in the Tour de France cycle through various cities across France. The race totals about 3,500 km. Riders must endure cycling mountainous terrain, as well as flat lands. Cyclists do all this with relatively little rest. The riders must try to stay ahead of the rest of the riders while avoiding collisions.
2. A Big Deal
In 1903, riders enjoyed the first Tour de France. Since then, more than 250 riders have worn the yellow jersey, meaning that he is the current leader. More than 10,000 riders have taken part in the Tour de France since it's inception. Annually, 21 teams with a total of about 168 riders take part in the race. Almost 300 staff members and 17 race stewards accompany the riders. Throughout the years, more than 500 French cities have hosted the Tour de France.
3. High Standards
The Tour de France is the most prestigious of all cycling events. Because of the prestige associated with the Tour de France, anyone involved must adhere to a strict code of ethics. This code of ethics has a final destination of victory. Included in the code of ethics is the requirement to follow rules, respect officials, avoid illegal substances and other forms of cheating and allow spectators to be a part of the events. All of these requirements strengthen the reputation of the cycling world.
4. Interesting Advertising
The publicity caravan seen during the Tour de France was started in 1930 by Jacques Goddet. This advertising strategy allows companies to show off to the estimated 12-million fans who watch the race from the sidelines. The caravan features about 200 colorful vehicles. Brand representatives give out about 15-million gifts, trinkets and samples during the 45 minutes of mobile entertainment. On average, about 43 brands are represented yearly in the publicity caravan.
5. Media Frenzy
A record of the Tour de France is in print, pictures, on video and through radio broadcasts. The race broadcasts in 185 countries worldwide. With the help of about 2,000 journalists and camera operators and about 1,800 drivers and technicians, almost anyone who is interested in the race can find out what is going on at any given time. The Tour de France provides more than 400 places every day for members of the accredited media to work.
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