Posted by abornstein
| September 27, 2011
| Comments
It all started with a simple promise: To help you achieve your healthy living journey.
That was my message and mission when I first started at LIVESTRONG.COM. I wanted to help you eliminate your fears and apprehensions and “tap into your own moment of change.” The rallying cry became the foundation of our team's mission to evolve our site and make it better for you. So we’ve spent countless months asking you what we could do to improve your experience. We assessed everything from your personalized feedback on questionnaires, to a deep analysis of what content you want to read and the tools you like to use. After all, you are the heartbeat that makes LIVESTRONG.COM the most visited health site on the internet.
And it was your insights and suggestions that brought us to this incredible moment and a special announcement.
Welcome to the new LIVESTRONG.COM.
We’ve evolved the site and launched a new rallying cry: The Limitless Potential of You.
We realize that everyone’s healthy living goals are different. Some people want to lose weight, others want to build muscle. Some come for preventative health and others are hoping to run a marathon. Whatever your goal, we discovered that the best way to help you was to create a more tailored experience for men and women. That’s because your feedback showed us that men and women have very different needs for health, fitness, and nutrition content. And in our never-ending quest to supply you with the best information, we’ll now be offering more personalized content that targets your goals and needs, which will help you create your own success story.
The layout changes and gender-specific content will make it easier for you to uncover more information that’s specific to your needs. We’ve created a personalization module on the homepage that will help men and women find articles and tips related to 11 different goals. We’ve also added a new expert advisory board with respected professionals in health, fitness, food, and nutrition. Our advisors will provide the detailed and credible information you desire and will be answering your questions directly. Simply go to the advisory page and leave a question on the “Ask Me Anything” section. It’s an unparalleled experience that gives you direct access to some of the smartest minds in health.
Every time you come to the site, you’ll find new information and the most relevant, timely articles. Best of all: Your favorite tools—such as MyPlate, Loops, and our recipe database—are still here and being constantly improved to help you on your journey.
So as you take time to explore the new site, remember that our job is still not done. We will continue work harder and provide the best articles, the most helpful tools, and a community that is driven to inspire, motivate and spark success.
Our goal remains the same: To help you make your life better. We know that the quality of your life is dependent on taking care of your body. And with these changes, we believe that your quest for improved health just became a little bit easier.
- Adam Bornstein
Have a question for me or want more health or fitness information? Follow me on: Twitter @BornFitness, Google+, or Facebook
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