Meet the Team

Meet the team driving LIVESTRONG.COM. We are constantly working to make LIVESTRONG.COM the best possible resource for you to live your best life and maximize your limitless potential. Take a look around. Get to know us a little better. We wish you the best of luck in your journey to a better, healthier you. Remember, you've got our support. We're all in this together!

Dan Brian

General Manager

Dan Brian is the General Manager of LIVESTRONG.COM and helped build the site from the ground up before its inception in 2008. Prior to joining LIVESTRONG.COM and Demand Media he worked in the online and mobile industries for more than nine years, consulting for clients such as Fox, Universal, Disney and others. In 2001, Dan founded Mobile Care Solutions, Inc., pioneering some of the first electronic medical record applications for mobile devices. Dan holds an A.B. in molecular biology from Princeton University.

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Serena Burton

Senior Director of Product Management

Serena joined LIVESTRONG.COM in early 2009 and leads all product development on the site. Prior to joining LIVESTRONG.COM, Serena was an all around team player at Demand Media, working on Demand Studios, Pluck, Grab.com and many other projects big and small. Before joining Demand Media, Serena was a key member of the Evite.com Product team. Serena received her B.A. from Pepperdine University in Communications and Spanish while completing course work at the University of Belgrano in Buenos Aires Argentina.

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Adam Bornstein

Editorial Director

Adam Bornstein is editorial director for LIVESTRONG.COM and a fitness and nutrition expert for the website. He is the co-author of the fitness bestseller, The IMPACT! Body Plan and The Men's Health Diet. As the former fitness editor of Men's Health magazine, Adam worked with the top fitness and nutrition experts and interviewed the world's best athletes, including UFC champion Georges St. Pierre, Super Bowl MVP Drew Brees and NFL star Dwight Freeney. Adam holds a master's degree in journalism from the University of Florida. He also has a bachelor's degree in psychology from the University of Colorado.

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Nicole Rodrigues

Director of Marketing

Nicole joined LIVESTRONG.COM in 2010 and has more than a decade of experience in public relations and consumer marketing. She champions strategic planning and implementation of creative marketing programs for the site and works hand-in-hand with the leadership team on initiatives that ensure growth and adoption of the brand. Prior to joining LIVESTRONG.COM, she facilitated large-scale, strategic campaigns for global brands such as Yahoo!, Dolby, MobiTV, and SUBWAY®. She also held a public relations role with the Oakland Raiders managing player development campaigns. She holds a B.S. in Public Relations from San Jose State University.

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Susy Sedano

Community Manager

Susy joined LIVESTRONG.COM at its inception in 2008. Focused on all things food, fitness and health related, her daily contributions as the LIVESTRONG.COM community manager is an asset to the site and the millions of community members. She has a M. A. in Clinical Psychology and is working on her yoga certification. She is most passionate about helping LIVESTRONG.COM members achieve their goals through knowledge, support and encouragement.

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starting lineup
Alex Chan

Manager, UI Engineering

Senior Software Engineer

Christine Fleming

Director, Market Development

Ed Moore

Art Director

Eric Wu

Director, SEO

Jim Grady

Senior Software Engineer

Kevin Kawaguchi

Senior Software Engineer

Lina Ung

UI Engineer

Robert Wallis

Web Developer

Sunny Walia

VP, Engineering & Operations

Wil Teran

Senior Designer

*Photo Credit: Marissa De La Torre