Among the first varieties of chewing gum to hit the market more than 100 years ago, Wrigley's Juicy Fruit Gum is one of the world's most popular gum flavors. Made of gum base, sweeteners and secret flavorings, Juicy Fruit's distinctive flavor makes it popular not only in the United States, but also in Canada, Germany, Thailand, Malaysia, Hong Kong and China. With its introduction of sugar-free Juicy Fruit, Wrigley continues to widen the appeal of this already popular confection.
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Juicy Fruit gum was introduced in 1893 by the Wrigley Gum Company. It was launched just a few months before Wrigley's spearmint gum hit the market. Juicy Fruit gum was taken off the civilian market during World War II due to rationing, but was reintroduced in 1946 and quickly gained in popularity. The first item to be scanned using a UPC code was a package of Juicy Fruit gum.
Sizes and Forms
Juicy Fruit gum comes in single packs of either 5 or 15 individually wrapped sticks. A newly released package contains 60 pellet-size pieces of the gum. All sizes come in both regular and sugar-free varieties.
Each single stick of Juicy Fruit gum weighs 2.7 grams and contains no fat or protein, nor any vitamins or minerals, with 10 calories per stick provided by 2 grams of carbohydrates from sugar. The gum is also sodium free.
Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base. Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners, natural and artificial flavorings, glycerol and lecithin as softening agents, aspartame (NutraSweet) and acesulfame K as artificial sweeteners (in the sugar-free variety), Yellow Lake 5 as a coloring and BHT as a preservative.
Juicy Fruit gum can be said to taste like, well, Juicy Fruit. While no one really knows the formula that gives Juicy Fruit gum its unique fruity flavor, there has been speculation on its ingredients. The gum website Gum Alert mentions peach, pineapple and banana as possibilities and even identifies the exotic African jackfruit as being remarkably similar to the flavor of the gum. Still, the actual ingredients remain a well-kept secret.