Everyone loves Oprah almost as much as they love eating, so why has it taken the world’s most beloved mega-entrepreneur so long to break into the food business? Winfrey made a huge announcement this week that she is rolling out a new health-conscious line of comfort food, and it sounds ridiculously delicious!
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The billionaire, who is also a Weight Watchers spokesperson and investor, teamed up with Kraft Heinz to develop O, That’s Good!, a refrigerated collection of soups and sides. Her intention? To add a “nutritious twist on comfort-food classics,” according to a press release.
“I love healthy foods and eating from my garden,” Winfrey explained. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
Under the joint venture Mealtime Stories LLC, Oprah and the food giant collaborated with creative chefs to develop four soups and four sides, all made with real ingredients and no artificial flavors or dyes. Each has a “twist” of added nutrition in the form of another veggie or two.
The four sides and soups currently being sold in select grocery stores are: Original Mashed Potatoes and Garlic Mashed Potatoes, both with added cauliflower, Three Cheese Pasta with added butternut squash, Creamy Parmesan Pasta with added white beans, Broccoli Cheddar Soup with added butternut squash, Creamy Tomato Basil Soup with added celery and carrots, Baked Potato Soup with added cauliflower and Creamy Butternut Squash Soup with added sweet potatoes and carrots.
But don’t be confused: While the talk-show queen is adding a little bit of nutrition to comfort food, she is by no means hawking diet or weight-loss food. Oprah’s basically taking a guilty-pleasure comfort food and making it slightly better for you. Basically, if you are going to indulge a craving for mashed potatoes, you might as well curb it while also reaping the nutritional benefits of cauliflower.
“The twist on the cauliflower mashed potatoes, which is really what sparked this whole thing, is me sitting at the table in my own house and whipping up some cauliflowers,” Oprah told People. “And I was thinking, ‘Gosh, this really isn’t mashed potatoes. But what if you actually used only a portion of the mashed potatoes and added the cauliflower?’ Then you would have a substantive potato-cauli dish.”
Curious about how Oprah’s cauliflower mashed potatoes stack up nutritionally next to the traditional? According to the U.S. Department of Agriculture, half a cup of homemade mashed taters contains around 120 calories, two grams of protein, 4.5 grams of fat, 17.5 grams of carbohydrates and 1.5 grams of fiber. (It’s safe to assume that restaurant or store-bought versions would probably be higher.) Oprah’s O, That’s Good! mashed potatoes have 130 calories, three grams of protein, five grams of fat, 16 grams of carbohydrates and two grams of fiber. Put simply, if you have a hankering for mashed potatoes, go ahead and indulge.
Oprah’s soups will retail for $4.99, and the sides are priced at $4.49. And come October they will be available in the refrigerated section at grocery stores nationwide.
What Do YOU Think?
Are you excited to try Oprah’s foray into the food business? Are you surprised it took her so long to get into it? Which of her soups or sides sound the yummiest?