In a poignant Instagram penned over the weekend, Adriana Lima revealed she won’t be baring her bod as much in the future — and the reason why is totally inspiring.
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Lima, who has been modeling for Victoria’s Secret for a whopping 20 years, recently received a call to film a “sexy video” to be posted on social media. Despite the fact she had done similar things in the past, “something had changed in her.”
“A friend approached me to share that she was unhappy with her body, [and] it made me think … that every day in my life I wake up thinking, ‘How do I look?’ Was I going to be accepted in my job? And in that moment I realized that the majority of women probably wake up every morning trying to fit in a stereotype that society/social media/fashion, etc. imposed,” the 36-year-old wrote.
“I am tired of the impositions, we ‘as woman’ can’t be continuing [to live] in a world with such superficial values. It’s not fair for us. It’s physically and mentally not healthy,” she continued. “I want to change it, in the name of my grandma, my mother and all her ancestors that have been labeled, pressured [and misunderstood]. I am next to you. And I will stand by you. Let’s f**king change the world,” she continued.
Preach on, Adriana.
While the Brazilian beauty isn’t necessarily severing ties with Victoria’s Secret, Marie Claire pointed out that she has unfollowed most of her fellow Angels as well as senior creative at VS, Ed Razek. However, another news outlet maintains retirement isn’t part of her game plan and that she is just going to be more picky about other gigs.
But her move is bold nonetheless, considering she has become one of the highest-paid supermodels in the world. She rightfully has reason to be concerned about the how the industry negatively impacts the well-being of women in general, and she’s not the only one who has spoken up about it.
Earlier this month fellow supermodel Ashley Graham called out Victoria’s Secret for failing to promote body diversity in its annual show. “Got my wings my #AdditionElle wings!” she cheekily captioned an Instagram snap, along with the hashtag #thickthighssavelives.
Other strides are being taken in the fashion industry to promote body positivity and to include women of all shapes and sizes, which is truly awesome. For example, Kmart recently did its part to remove the “plus-size” stigma, using the term “Fabulously Sized” with its “I Can” campaign.
Fashion-industry names like Vogue, LVMH and even Paris Fashion Week have banned the use of super-skinny models. And then anti-chafing thigh bands modeled by realistic-looking beauties were featured on the runway of New York Fashion Week this year.
Whether or not Lima is planning on retiring from the modeling business, we applaud her for using her voice to promote change in an industry so clearly desperate for it.
What Do YOU Think?
Are you surprised by Adriana Lima’s social media declaration? Do you think there is too much “empty cause” nudity in society? How do you think the fashion industry will evolve over the next few years?