Beyoncé and Jay-Z are on a mission to make the world a healthier place — by starting a vegan revolution. The power couple was first introduced to a plant-based diet in 2013 by their personal trainer and nutritionist Marco Borges, and they were so impressed by the meat-free way of life that they even wrote the intro to his books, “The 22-Day Revolution” and “The Greenprint: Plant-Based Diet, Best Body, Better World,” and partnered with him in a vegan meal delivery service.
Bey claims that ditching animal products — even for a just a short period of time — can do everything from tighten your skin, aid with weight loss to improve sleep. This week the couple took their nutritional mission to the next level, joining forces with The Greenprint Project in order to make the world a more plant-based place.
Beyoncé announced her partnership via Instagram on Thursday, offering fans some serious motivation to devoting themselves to the plant-based lifestyle: anyone who commits to ditch animal products from their diet — for even just one meal per day — can be entered to win 30 years of tickets to Beyoncé and Jay-Z concerts. Say, what???
“What is your Greenprint?” she asked in the caption alongside two images, announcing the giveaway. In the photos she made sure not to scare her fans off, offering two easy suggestions on how to join in on the revolution without going full-vegan: plant-based breakfasts or meatless Mondays.
Keep in mind that most of the time, the Queen Bey herself isn’t totally vegan. Occasionally, she will she will go full vegan — for example, if she is preparing for a big show like Coachella or the Super Bowl — but she claims that her lifestyle has been completely transformed by the concept.
“We used to think of health as a diet—some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible," Bey and Jay recently wrote in the introduction to Borges’ latest book, "The Greenprint: Plant-Based Diet, Best Body, Better World."
According to several studies, plant-based diets are becoming increasingly popular, and not just in Hollywood. One report conducted by research firm GlobalData claims that there’s been a 600 percent increase in people identifying as vegans in just three years — going from just one percent of the population in 2014 to six percent in 2017. GrubHub revealed that the demand for plant-based food orders has significantly increased, and that users chose vegan food nearly 20 percent more in the first half of 2017 than in the first half of 2016.
So should you consider joining in on the vegan revolution, even if it just means eliminating meat and dairy a few meals a week? In short, yes. In addition to the slew of health benefits, The Greenprint Project points out that eating just a few plant-based diets per week can positively impact the environment in a variety of ways.
"The information is hard to ignore," Jay-Z and Beyoncé write on the website. "The benefits of a single plant-based meal a day can have such a profound impact on our health and the environment, spanning from cutting carbon emissions to conserving water. We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet."
If you are considering joining in on the vegan revolution, there are a few things you should keep in mind. First off, you shouldn’t just eliminate meat and dairy out of your diet without carefully replacing them with foods or vitamins that contain B-12, zinc and iron. Also, if you are hoping to reap the health benefits — such as weight loss and improved skin — you should probably consider cutting out all processed carbohydrates from your diet.
Beyoncé’s version of veganism is extremely healthy and well thought out. When she is on the strict diet she eliminates all meat, dairy, eggs and other animal products. She loads up with super healthy, unprocessed foods like whole grain bread with avocado and red pepper flakes, toast with almond butter and berries, homemade granola and green smoothies. Lunches and dinners usually involve vegan sources of protein, things like beans and quinoa, stewed lentils or a large salad. She also avoids all alcohol.
While it might be difficult to make the dietary changes, Bey claims it will be well worth it in the form of the health benefits you will reap.
“It took a few days to adjust, but what I discovered was increased energy, better sleep, weight loss, improved digestion, clarity, and an incredibly positive feeling for my actions and the effects it would have on those around me and the environment. I couldn’t believe how much of our health we can control with food,” she said in the forward to Borges’ “The 22-Day Revolution.”
She adds, it will improve the overall quality of your life. “The truth is that if a Houston-born foodie like me can do it, you can too—you just need to try it for 22 days.”