Your facial skin takes a lot of abuse because it's always exposed to the damaging effects of the sun, wind and other environmental factors. Here, you'll often experience the first signs of dryness and aging. Several over-the-counter moisturizing face creams, hand-picked by beauty experts as some of the most effective on the market, can help hydrate your face and may potentially help you battle other skin maladies, like fine lines.
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Clinique Turnaround Concentrate Visible Skin Renewer
Beauty expert Paula Begoun found Clinique's skin renewing lotion one of the best anti-aging moisturizers available from department stores. She gave it her coveted "Paula's Pick" award, saying it had "excellent" moisturizing effects on the skin with skin-friendly vitamins and antioxidants, as well as salicylic acid that helps encourage skin cell turnover. She also liked its lightweight feel and lack of irritating fragrances.
C.O. Bigelow All-in-One Protective Day Lotion SPF 25
C. O. Bigelow's retro packaging belies the modern ingredients inside. "Real Simple" magazine's product testers loved it, placing it in the magazine's list of the best sun-shielding face moisturizers that hydrate your skin while simultaneously blocking the sun's damaging effects. Because it's sheer, the moisturizer can be worn under your makeup while its vitamin C properties help correct your skin's tone.
Aveeno Positively Radian Daily Moisturizer SPF 30
Aveeno's lotion has won top marks from numerous critics. In 2009, it was rated as the top drugstore face lotion by "Glamour" magazine, while "Cosmopolitan" magazine awarded it the magazine's "Best Moisturizer" rank in its 2009 beauty awards. The lotion moisturizes your sensitive facial skin with soy proteins while sunscreen shields your skin from ultraviolet light to help keep wrinkles and age spots at bay.
Dermalogica AGE Smart Map-15 Regenerator
Dermalogica's facial lotion comes in a metallic container. Begoun called it both one of the best lotions she tested, as well as one of the best non-hydroquinone-based skin lighteners available at department stores. Various herbal extracts help feed your skin while alpha hydroxy acids help diminish the signs of wrinkling. The manufacturer claims the product won't just firm and moisturize, but will also brighten your skin over time using various antioxidants and acids.
Clinique Super Rescue Antioxidant NIght Moisturizer
For evening use, Begoun says Clinique's night moisturizer helps to reduce wrinkle-causing damage while its emollients help hydrate your thirsty skin. She rated it as one of Clinique's top moisturizers and called it "antioxidant-packed," saying it was perfect for both dry and oily skin.