The drugstore shelves certainly boast no shortage of options when it comes to anti-wrinkle creams. As buzzwords shout out promises from “age-defying” to “revitalizing” and ingredients labels perplex with seemingly alien chemicals, the choice isn't always easy. While the choice of “best” cream boils down to the needs of your skin and your budget, recommendations from pros in the cosmetics field help you approach the purchase with confidence.
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Even at the drugstore, anti-wrinkle creams don't often come cheap. For the budget-conscious, Allure praises Aveeno Clear Complexion BB Cream, which lends the skin “an immediate glow” and reduces lines and spots over time. As of 2014, this cream retails for less than $20. At just over that price, Neutrogena Rapid Wrinkle Repair Moisturizer SPF 30 takes home the Gold Winner title in Good Housekeeping's 2013 Anti-Aging Awards. The reviewers call this product -- which firms the skin and targets fine lines -- “hands down the best wrinkle cream.”
All About Eyes
Burt's Bees Intense Hydration Eye Cream lands on Allure's 2013 list of The Best Drugstore Anti-Aging Products due to immediate reduction of fine lines around the eyes. Good Housekeeping touts the mid-priced Avene Retrinal Eyes cream, noting its nongreasy feeling and fast-absorbing formula. Although somewhat pricier than the average drugstore cream, Elle praises Kiehl's Powerful Wrinkle-Reducing Eye Cream, which relies on calcium and apricot oil to boost the skin's elasticity.
For those with sensitive skin, RoC Retinol Correxion Sensitive Night Cream makes Allure's Drugstore list and comes recommended by Good Housekeeping, as it delivers anti-aging effects without causing redness or irritation. Boots No7 Lift and Luminate Night Cream, a value-priced option, takes home the gold in Good Housekeeping's nonretinol category. The review notes this cream's effectiveness at minimizing lines and evening out skin tone.
A Little Less Creamy
While it's a bit more of a gel than a cream, Neutrogena's Rapid Wrinkle Repair Serum lands on Allure's list for its ability to plump up fine lines via its hyaluronic acid and glucose content. For skin-firming ability, Allure also likes L'Oreal Paris Revitalift Triple Power Serum with Pro-Xylane. In the category of instant wrinkle smoothers, Good Housekeeping recommends Dr. LeWinn by Kinerase Instant Dermal Wrinkle Filler, which it calls particularly powerful for treating forehead wrinkles.