Stretch marks often occur during pregnancy, weight gain, weight loss and puberty. When they first appear, stretch marks tend to be a shade of red, varying from bright reddish pink to a deep purplish red. Though the stretch marks cannot be completely removed, their appearance can be dramatically diminished with proper care, according to "Cosmetic Dermatology: Principles and Practice."
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Exfoliate your stretch marks and the skin surrounding them daily with a sugar scrub. Make the sugar scrub by mixing 3 tablespoons sugar with 2 tablespoons water to form a gritty scrub. According to "Grandma's Remedies: Traditional Treatments from Mustard Poultices to Rosehip Syrup," this will gently exfoliate the skin and slough off dead skin cells, allowing lotion and vitamin E to be fully absorbed into the skin.
Massage moisturizing body lotion into your stretch marks and the skin surrounding them each day. According to "Cosmetic Dermatology: Principles and Practice," lotion with aloe and vitamin E is best to use thanks to its hydrating properties. Moisturizing the skin will reduce the appearance of the stretch marks.
Massage liquid vitamin E into your stretch marks each evening. Either buy liquid vitamin E in a pharmacy or health food store, or puncture a vitamin E capsule and squeeze out the oil. According to "Foundations and Adult Health Nursing," the vitamin E will assist the skin in forming new skin cells, thereby reducing the appearance of the stretch marks.