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Introducing the Move, Nourish, Believe Philosophy

By Lorna Jane

I am Lorna Jane, an active woman, the designer of my own activewear range and I have to admit, an eternal optimist. I have a history of over 25 years in the fitness industry as an fitness instructor, gym owner, activewear designer and all time lover of anything to do with health and working out…. so let me give you a bit of an insight into who I am and my journey.

I have been infatuated with creating intelligent activewear for over two decades, and it all started because as a fitness instructor I was tired of the boring workout wear available, so I decided to fashion my own. Teaching aerobics gave me the perfect platform, and before I knew it friends and women in my classes were asking me to make theirs too. Talk about a happy accident! I had always been interested in style but not in a million years would I have dreamed that I would be merging my passions for fitness and fashion and actually making a living out of it.

Creating a couple of outfits on the weekend soon led to opening a small shop in a local fitness centre, to five stores in various malls, to now over 135 Lorna Jane stores in Australia and around the world.

Focusing on each store and making it part of the local community, I have built a brand that not only makes, in my opinion, the best women's activewear in the world but inspires women to be fitter and healthier through my Move, Nourish, Believe Philosophy:

I promise to move my body everyday;
Nourish from the inside out;
And believe anything is possible if I am willing to work for it.

Move, Nourish, Believe is the driving force behind every thing I do and it keeps me on track despite my busy schedule. Best of all, it's a mantra that many of my customers and women all over the globe have adopted into their own lives to achieve great things.

What I hope to do through my contribution to the Livestrong website is to share with you my thoughts, stories and tips on being fit and healthy. I have a million inspirational quotes to show you, heaps of healthy and yummy recipes, frank and personal opinions, as well as a lifetime of firsthand experiences in the health and fitness industry

I promise to be authentic, to speak from the heart and do my very best to inspire you towards active living through my Move Nourish Believe way of life.

If there is anything you would like me to write about, I would love to hear from you. Simply drop me a line at

-Lorna Jane

Lorna Jane Clarkson is the founder and Chief Creative Officer of Lorna Jane, Australia's leading activewear brand for women (now available in the U.S.). With her passion for being active, her love for healthy food and recipes, not to mention her infectious positive outlook on life, Lorna inspires women to Move, Nourish and Believe every day. Join Lorna on Facebook, Twitter, Pinterest, Instagram and Google+ for daily updates on how to lead your best active life. For more information on the Move, Nourish, Believe philosophy, click here.

>> Read more of Lorna Jane’s articles here! <<

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