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LIVESTRONG.COM Real people. Real life.

We started LIVESTRONG.COM on June, 17, 2008 as a destination where people could go for information, tips, support and motivation to make their real lives healthier. We are now doing that for more than 25 million people every month. That's about twice as many people as we helped last year. Just today, we've helped and empowered our LIVESTRONG community to track 14,029,200 calories. We are incredibly proud of the community our consumers have built, and they are truly the ones who have built it. We've provided a place they can go to find the content and the tools they've told us they want and need.

I'd like to share with you a couple of examples of the positive feedback we hear from members of our community that keep us motivated to do what we do every day.

"I spend a lot of time on LIVESTRONG.COM, where I read other people's success stories. Just knowing that there are others out there who were in similar situations is a huge motivator for me. If they can do it, I can do it too!"

"I was diagnosed with Type 2 Diabetes. I┬áchallenged myself to lose 100 lbs in a year. With 3 weeks left until the anniversary of setting that goal, I’m down 99 lbs. I’ve learned a lot about diet and exercise from the people on this site. Everyone here seems more than willing to help out. Good people."

These are real people, and we're empowering them to make a real difference in their own lives.

When we first began building this community we partnered with the LIVESTRONG Foundation, because we shared a passion for empowering people to live healthier lives. Their organization has directly helped more than 2.5 million people whose lives have been upended by cancer. We wanted to be able to include those folks within our community. Our organizations had, and still have, a common goal - to help people find support in their quest for a healthy lifestyle. We're proud of having been able to do that together.

Recently, the LIVESTRONG name has been called into question. We have closely followed the news and commentary on the LIVESTRONG Foundation's founder, Lance Armstrong. We don't believe the struggles of one individual should detract from the millions of real people who have benefited from work that's been done to prevent cancer and improve the lives of those unfortunate enough to have it. While we have no direct relationship with Mr. Armstrong, we do continue to support efforts to empower people to live healthier lives, including the type of work the LIVESTRONG Foundation is doing.

Since I started writing this post, we've now helped people track 15,147,004 calories today alone. That's what we believe it's all about - giving real people content for their real lives. That's what we'll continue to do.

Michael Kirby

Senior Vice President & General Manager, LIVESTRONG.COM


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