The best shampoo for you depends on the distinct qualities of your locks -- volumizing blends work well for fine hair, curls like a lot of moisture, and an oily scalp calls for a mild shampoo. While no single shampoo brand takes the top spot on every woman's list, many brands occur and recur on “best of” lists from professional beauty product reviewers. If you find yourself drowning in options, turn to these opinions for a little well-informed advice.
Love for L'Oreal
The time-tested French cosmetics company L'Oreal finds itself on plenty of “best of” lists. In 2013, Elle's website awarded the title of “Editor's Pick” to the manufacturer's Professional Vitamino Color shampoo, which caters to women with color-treated hair. Elle says the shampoo “smells incredible” and “leaves [your] hair feeling soft and refreshed.” That same year, Allure's site gave L'Oreal Professional Mythic Oil Shampoo a “Best of Beauty” award, recommending it for normal hair types because of its ability to “leave hair glossier and bouncier than you could have imagined.” Likewise, Allure likes L'Oreal Paris Advanced Haircare Total Repair 5 Restoring Shampoo for ladies with dry or damaged locks.
As an upscale option, Kerastase shampoos come recommended by the beauty experts at Elle and InStyle. InStyle suggests the glucose, protein and lipid blend of Kerastase Bain Satin, which encourages elasticity and softness. Elle particularly praises Kerastase Bain Nutritive Oleo-Relax Shampoo, highlighting the product's ability to control frizz and flyaways. For women with tangly, unruly hair, the same source recommends Kerastase Elixir Ultime.
A Clear Choice
Cosmopolitan's official website champions the budget-priced Clear Scalp and Hair Beauty Therapy Volumizing Root Boost Nourishing Shampoo, which it praises for its lightweight cleansing ability. Allure gives a “Best of Beauty” award to Clear Scalp and Hair Beauty Therapy Damage and Color Repair Nourishing Shampoo blend, which adds gloss to damaged or colored hair with ingredients such as natural sunflower-seed oil.
If eco-friendliness and gentle, nontoxic ingredients take priority when it comes to your shampoo selection, the EPA-endorsed organization GoodGuide has a few suggestions for you. According to 2014 data, the nonprofit -- which reviews household products based on the nontoxicity of their ingredients and the manufacturer's environmental practices -- ranks the Natura Ekos and Aubrey Organics shampoo brands above all others. Of the top 15 shampoos, three bear the Natura Ekos label and 10 come from Aubrey Organics. For women and men alike, products such as Natura Ekos Refreshing Pitanga Shampoo, Natura Ekos Brazil Nut Emollient Shampoo, Aubrey Organics J.A.Y. Desert Herb Revitalizing Shampoo and Aubrey Organics Calaguala Fern Treatment Shampoo all score a perfect 10 in the personal health category.