What to Look For
Not only are organic multivitamins more appealing overall because they are not produced by using chemicals, vitamins made by synthetic means are only about 50 percent as effect as organic multivitamins, according to Jon Barron, a nutraceutical researcher and Director of the Baseline of Health Foundation. When looking for an organic multivitamin, it is important to note where the vitamins derive their nutrients, not just from organic materials but from organic food materials. Look for concentrated forms of liver, yeast and wheat germ as well as "superfood" combinations like powdered beets, wheat grass, barley grass and flower pollen.
A common mistake made in purchasing organic multivitamins is to believe the label stating it's "organic" or "all-natural" without reading what goes in the vitamin to make it so. The term "organic" can apply to almost anything that contains at least one carbon atom, according to the Organic Consumers Association. It is also important to avoid synthetics in vitamins. Look for terms like: acetate, bitartrate, chloride, gluconate, hydrochloride, nitrate, and succinate. Watch out for fillers too. Because superfoods are expensive, some manufacturers dilute their vitamin concentrations with rice bran and lecithin.
Where to Buy
Organic multivitamins can be purchased online at stores like Amazon.com and at health food stores, food co-ops, pharmacies and in the natural foods section of most grocery stores. Absolutely the Purest is a website that offers a huge variety of organic and natural vitamins.
New Chapter--a certified organic vitamin supplement company--offers their Every Man's One Daily vitamin at 90 vitamins in a bottle for $46.95 through Absolutely the Purest. The same vitamin comes in a 72-per-bottle size at Amazon for $30. Look around at different websites and stores and make sure you are getting the best deal. Most organic vitamins, depending on the size of the bottle and the type of vitamins range between $25 and $60 per bottle. All prices are accurate as of August 2010.