Yoga has gained fans in the United States for its exercise and relaxation benefits. Bikram yoga is a variety of yoga in which practitioners complete a series of 26 poses and two breathing exercises in a heated room. The ideal room temperature for practicing bikram yoga is 105 degrees Fahrenheit with 40 percent humidity. For this reason, bikram is sometimes also referred to as hot yoga. The heat is used to aid in stretching tendons, muscles and ligaments. Bikram yoga may improve your physical and mental health.
Take the nine-week bikram yoga teacher training classes offered through the official bikram yoga school. The classes are taught by the discipline's founders Bikram and Rajashree Choudhury and their associates. A certificate of completion is issued at the end of the program.
Identify the demand for bikram yoga classes in your community. Ask students of other yoga traditions and inquire at existing health clubs. Place signs or fliers soliciting interest at local health food stores. Management permission may be required before you can display ads or fliers on a bulletin board.
Create a business plan for your yoga studio. Consider pricing, cost of rent and utilities and any equipment you need to buy. Plan hours of operation and whether or not you need to hire additional teachers. According to Yoga Journal, the costs of operating a yoga studio are variable, but you can prepare a general estimate.
Locate a room or building for your yoga studio. Sign any required leases. You may wish to have leases reviewed by an attorney. Yoga Journal says that leasing the space is the largest expense in opening and operating a yoga studio.
Advertise your yoga studio among many of the same people and at the same places where you conducted initial inquiries about interest. Place advertisements for your studio in local newspapers and alternative weekly magazines.