General Mills introduced the ready-to-eat cereal Cinnamon Toast Crunch in 1984. It features crisp squares made from whole wheat and rice sprinkled with cinnamon sugar. While the cereal contains whole grains and is fortified with vitamins and minerals, it does contain significant amounts of added sugars.
Calories and Macronutrients
A three-quarters cup serving of Cinnamon Toast Crunch contains 130 calories. It provides 3 g of fat, with just a half gram of saturated fats and no trans fats. The American Heart Association recommends avoiding saturated and trans fats because they contribute to an elevated risk of heart disease. One serving also has 25 g of carbohydrates and 1 g of protein.
Additional Nutrition Information
Because Cinnamon Toast Crunch has added B vitamins, it contains 25 percent of the recommended dietary allowance, or RDA, of iron, thiamin, riboflavin, niacin, vitamins B6 and B12, folic acid and zinc, based on a 2,000-calorie diet. The cereal also offers 10 percent of the RDA for vitamin A, calcium and vitamin D because it is enriched with palmitate, calcium carbonate and vitamin D3. Cinnamon Toast Crunch offers 4 percent of the RDA for phosphorus and 2 percent for magnesium and copper.
General Mills says that all its cereals are made with whole grains, and the first ingredient listed on the box of Cinnamon Toast Crunch is whole grain wheat, which means it is the largest constituent of the product. Whole grains are recommended by health experts, such as those at the Harvard School of Public Health, because they provide you with fiber and nutrients. With only 2 g of fiber, it is unclear how much whole grains Cinnamon Toast Crunch actually contains. Dr. William Sears, of AskDrSears.com, recommends you look for a cereal with 5 g of fiber or more per serving.
One serving of Cinnamon Toast Crunch contains 10 g of sugar, about 2 1/2 tsp. worth. The American Heart Association recommends limiting added sugar to just 6 tsp. per day for women daily and 9 tsp. for men daily. One serving of the cereal also provides 220 mg of sodium, almost 15 percent of the Institute of Medicine's recommended daily limit of 1,500 mg. The cereal also contains food preservative BHT to help maintain its freshness. The Center for Science in the Public Interest recommends you limit your exposure to this preservative because its effects on your health are inconclusive and can easily be replaced with safer alternatives.
- General Mills: Cinnamon Toast Crunch
- Center for Science in the Public Interest: Food Additives
- American Heart Association: Know Your Fats
- "Circulation": Dietary Sugars Intake and Cardiovascular Health; Rachel K. Johnson, et al; Aug. 24, 2009
- Institute of Medicine: Dietary Reference Intakes: Water, Potassium, Sodium, Chloride, and Sulfate