What To Look For
Running does not take much equipment. In fact, your shoes are it, so they need to be the best for you and not someone else. According to ePodiatry, the midsole is the most important part of the running shoe. It needs to be made from durable material and support your biomechanics. If you pronate (ankle rolls in), extra material and cushioning on the medial side of the shoe will help. If you supinate, (ankle rolls out), shock absorbency is critical, especially on the outside of the heel. Know everything you can about how you run before you shop for your running shoe. If you mostly run outdoors, the outer sole is just as important as the midsole. It needs traction and durability. Putting in more miles per run affects which shoe you need to buy, so consider the length of your average run.
Common Pitfalls
A higher heel on a running shoe keeps the calf muscles in better shape and reduces the strain and shock they typically experience. So if you are prone to Achilles tendinitis or calf tightness, look for a firm and higher heel. Do not assume that a flatter heel is better. The material of the upper (top of the) shoe aids with breathability. If you do not want hot and sweaty feet, a synthetic material is better. In general, you must find a balance between shock absorbency and flexibility; more of one means less of the other.
Where To Buy
EPodiatry recommends that you buy running shoes at a running specialty store. Develop a relationship with the experts at the store (owner or long-term employees) and seek out their advice. You can go to running stores to try on shoes and then actually purchase the shoe online. You may find a closeout or discount price this way. Do not buy a running shoe at a place where you feel rushed or uncomfortable. You need to take your time to decide on the most comfortable shoes.
Cost
Expect to spend at least $100 on running shoes, based on 2010 prices. Men's running shoes tend to be a bit more expensive than women's. If you do find a running shoe that is comfortable for you and under $100, keep track of how long you wear the shoe before it starts to break down or lose support. This will provide a sound return on investment assessment. If it is only two months, then the lower cost did not really save you any money in the long run.
Insider Tips
Go shopping at a running shoe specialty shop with your last pair of running shoes with you. A good salesperson can analyze these and use this information to find shoes for your unique style. Do not purchase a running shoe thinking it will get better after it is "broken in." It needs to feel good right away. When you check the end of the running shoe to see where your toes are, measure the distance from the longest toe; it should be at least 1/2 inch.



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