Originating from a single gym opened by Joe Gold in 1965, Gold's Gym has since expanded to become the world's largest chain of co-ed gyms. With more than 3 million members at more than 600 locations worldwide, each gym has an average of 5,000 members. Of these members, Gold's estimates 52 percent are female and 48 percent male.
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Average and Typical
The average number of members per Gold's franchise is calculated as the approximate number of members divided by the number of locations worldwide. As such, the average of approximately 5,000 members per gym does not take into account differences in the size and location of the gym, nor does it account for differences in the city in which it is located. The number of members will be more or less than 5,000 with changes in these variables.
Attrition and Active Membership
While the 5,000 member average is an approximation, this number is inflated because it doesn't account for member attrition and inactivity. With an average annual attrition rate of 42 percent, or approximately 2,100 members, the average membership at a Gold's Gym might be more accurately represented as a maximum of 2,900.
Jan Ekonomy, Gold's Gym's director of corporate marketing, proposed in a 2010 report that a personalized e-mail system be used to decrease member attrition and increase gym use. According to the report, this system retained an average of 53 members per location, with an increase of 5.22 percent in average gym use. This small increase in average use translated to a 100.2 percent increase in total gym use, indicating that the average Gold's member is not regularly or frequently active. This is reflected in the official statistics provided by Gold's, which estimates that the average member attends 92 times per year, with significant variation ranging from infrequent visitors to those who visit multiple times per day.
While the above approximations are intended to reflect member attrition and inactive members, the best way to determine the number of members at a Gold's Gym is to ask at a specific location. With loyalty programs in place to encourage regular visits and membership renewals, each location maintains statistics on total, active and loyal members. As such, an individual location's number of loyal or long-term members is the best indication of that location's active membership.