When you run your own personal training business, clients are the lifeblood that keeps your business going. By signing up new clients, you receive the revenue necessary to pay for overhead and make your personal training business a success.
Marketing is a vital part of any business. Advertising your services in and around your community piques the interest of those who need you most. Even without a large advertising budget, you can entice potential clients to try your services.
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The Internet is one of the best ways to get yourself noticed. A simple website is a good start, but having a blog and social media presence is also important. A Facebook page, for example, where you post tips, tricks, ideas and promotions, can garner "likes" and lead prospective clients directly to your blog, website and, eventually, your training services.
Build out your blog with well-written and well-researched articles on fitness and nutrition topics current and prospective clients might be interested in. Post exercise demonstration videos, recipes and other interesting content on your website and Facebook pages. Post high-quality photos to Instagram with well-written and informative accompanying text to get a following on that platform.
Offer promotions, free sessions and referral specials to existing clients and new clients. By giving a free trial session, a prospective client can experience your services and decide whether or not you'd be a valuable addition to her fitness routine. Referral specials, in which you offer free sessions to clients who bring a friend, can help grow your client base while keeping your current clients happy.
Read more: How to Build a Personal Trainer Website
Visit local gyms and health clubs to see if they would be open to a partnership. If a smaller gym or fitness club can't offer personal training as one of their services, it might be able to refer its members to you for a small fee or percentage of your training costs. If not, you still may be able to post a flier or brochure for your services in the gym, where those who are likely to need your services can see the ad.
Target Your Audience
Visit stores and facilities frequented by people who might be interested in your services. Gyms and health clubs are an obvious place for ads, but so are health supplement stores, sporting good supply stores and organic health food stores. Posting a brochure or flier can help you connect directly with those interested in the lifestyle that you promote through your personal training services.
Offer your services to local businesses as a corporate wellness program. Corporate wellness and fitness programs are a popular way for employers to reduce health insurance costs for their employees. By offering your services to local small and large businesses, you can easily create contracts for yourself. Create a menu of services that you'd offer corporate clients, such as classes, personal training, fitness evaluation and nutrition seminars, and shop the programs to a variety of businesses.