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How to Advertise Personal Training

author image Kay Ireland
Kay Ireland specializes in health, fitness and lifestyle topics. She is a support worker in the neonatal intensive care and antepartum units of her local hospital and recently became a certified group fitness instructor.
How to Advertise Personal Training
Offer free classes and promotions to showcase your services. Photo Credit: Highwaystarz-Photography/iStock/Getty Images

When you've started a personal training business, you know that clients are the lifeblood that keeps your business working. By signing up and maintaining new clients, you can receive the revenue necessary to pay for overhead and make your personal training business a success. Marketing is a vital part of any business, so advertising for your services can help pique the interests of those who need you most. Even without a large advertising budget, you can entice potential clients to test your services.

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Step 1

Offer promotions, free sessions and referral specials to existing clients and new clients. By giving a free trial session, a prospective client can experience your services and decide whether or not you'd be a valuable addition to her fitness routine. Referral specials, in which you offer free sessions to clients who bring a friend, can help grow your client base while keeping your current clients happy.

Step 2

Visit local gyms and health clubs to see if they would be open to a partnership. If a smaller gym or fitness club can't offer personal training as one of their services, it might be able to refer its members to you for a small fee or percentage of your training costs. If not, you still may be able to post a flier or brochure for your services in the gym, where those who are likely to need your services can see the ad.

Step 3

Visit stores and facilities where those interested in your services would frequent, suggests "Entrepreneur" magazine. Gyms and health clubs are an obvious place for ads, but so are health supplement stores, sporting good supply stores and organic health food stores. Leaving a brochure in these areas can help you connect directly with those interested in the lifestyle that you promote through your personal training services.

Step 4

Offer your services to local businesses as a corporate wellness program. Corporate wellness and fitness programs are a popular way for employers to reduce health insurance costs for their employees. By inserting yourself and your services into local small and large businesses, you can easily create contracts for yourself. Create a menu of services that you'd offer corporate clients, such as classes, personal training, evaluation and seminars, and shop the programs to a variety of businesses.

Step 5

Develop an online presence, suggests the Demand Mart website. A simple website is a good start, but social media and blogs can also help you reach potential clients. A Facebook fan page, for example, where you post tips, tricks, ideas and promotions, can garner "likes" and lead prospective clients directly to your blog, website and, eventually, your training services.

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