Peruse the health food aisle of any grocery store or pharmacy: Your senses will be assaulted with brightly packaged, attractively named "energy bars." Among the competitors is a company called Clif Bar, Inc. -- a family-owned business that was founded to produce nutritious bars for athletes and active individuals. While energy bars like those marketed by Clif Bar, Inc. can be a quick and relatively healthy snack on a busy day, they can't compete with the natural nutrition of unprocessed foods like fresh fruits and vegetables.
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In 1986, Clif Bar CEO Gary Erikson went on a day-long, 175-mile bike ride with a friend. They brought energy bars with them for the trip, but found them unappetizing and unsatisfying. Gary realized on his so-called "epiphany ride" that he could use his baking experience to make what he hoped would be a better product. In 1992, Gary debuted his first energy bar. Since then, Clif Bar, Inc has produced several lines of energy bars including the Mojo bar, which combines sweet and salty flavors. Clif Bars are not marketed as diet products. Rather, the company's claim is that it engineers bars designed to provide sustainable energy for athletes.
According to the company, Clif bars are made with all-natural, organic ingredients including real fruit, oats and nuts. Cliff Bar ingredients are pesticide-free, and the bars do not contain genetically modified or bioengineered components. Clif Bars are compatible with vegan and kosher diets, and some bars are free from common allergens. The original Cliff bars contain between 200 and 300 calories, 4 to 5 grams of dietary fiber and around 10 grams of protein. However, the bars also contain a considerable amount of sugar in the forms of brown rice syrup and cane juice.
Energy bars like those manufactured by the Cliff bar company can be a part of an active lifestyle. Although the bars are unlikely to produce any real energy boost, the carbohydrates found in many of these bars keep your blood sugar from crashing after strenuous exercise. Equally suitable post-workout snacks include fresh fruit, a glass of milk, yogurt or a whole-grain slice of bread with peanut butter.
According to the Food and Drug Administration, which is responsible for regulating truth in advertising, an "energy" food is one that contains calories. While you may think an energy bar like those produced by Clif Bar Inc. will give you an extra boost on a long day, the truth is, they contain as much energy as any other product with the same amount of calories. So are energy bars worth their price tag? The short answer is, energy bars are certainly not a necessary part of your diet, nor will they give you any advantage in your weight-loss or fitness efforts. However, they do provide a healthy alternative to the donuts in the break room at work.
According to nutritionist Elizabeth Applegate from the University of California at Davis, you should strive for well-balanced meals rich in fresh fruits and vegetables, low-fat dairy products, lean meats and other unprocessed products. If you have to have a snack on the run, an energy bar is better than a bag of chips or a chocolate bar, but shouldn't become a regular part of your diet.
- Clif Bar & Company: From Our Kitchen
- Reference for Business: Clif Bar Inc. - Company Profile, Information, Business Description, History, Background Information on Clif Bar Inc.
- Funding Universe: Clif Bar, Inc.
- Nutrition Action Health Letter; Bar Exam: Energy Bars Flunk; Bonnie Liebman, et al.; December 2000
- Go Ask Alice: Energy Bars