Labels across the cereal aisle shout "good source of vitamin D" or "25 percent daily value of vitamins A, B, C and E." While these claims make it seem like cereal sprouted vitamins itself, it's important to remember the nutrients in these processed foods are, for the most part, not naturally occurring.
Food fortification is the practice of increasing or adding essential vitamins and minerals to improve the nutritional quality of the food, according to the World Health Organization's guidelines on fortification with micronutrients. While the process can help improve micronutrient deficiency in a given population, it can also have an adverse impact, even more deeply integrating sugar-rich, highly processed foods in diets across the country.
Healthy Fortified Cereals
If you're looking for the healthiest fortified options in the cereal aisle, stick to whole grains. Whole grains contain the bran, the germ and the endosperm of the grain, whereas refined grains contain only endosperm, according to the Academy of Nutrition and Dietetics. The two missing ingredients in refined grains (the bran and the germ) help reduce the risk for heart disease and diabetes in addition to keeping your skin and hair healthy.
While whole-grain cereals may still be fortified with micronutrients, these options are the healthiest choices, especially those that contain low amounts of added sugar. A few of the healthiest whole-grain cereals and oatmeals widely available in supermarkets include:
- Post Great Grains Crunchy Pecan
- KIND Whole Grain Clusters
- Kashi GOLEAN Crunch
- Kashi Overnight Muesli
- Quaker Overnight Oats
- Purely Elizabeth Granola + Puffs
- Nature's Path Q'ia Superflakes
- Food for Life Ezekiel 4:9 Sprouted Whole Grain Cereal
- Nature's Path Maple Pecan Crunch Cereal
- Cascadian Farms Organic Hearty Morning Fiber Cereal
Less Nutritious Picks
Just because a cereal is fortified with added vitamins and minerals doesn't mean it's healthy. Many cereals are refined, which increases the shelf life but strips the grain of important nutrients like B-vitamins, iron and fiber, according to the American Heart Association. Even during the fortification process, companies rarely add fiber back in, which means processed cereals won't keep you full too long.
Results released in June 2019 from the Environmental Working Group (EWG) found another troubling aspect of cereals: Major brands continue to sell products with levels of glysophate, an ingredient found in the herbicide Roundup, above the EWG's benchmark for safety. (The Agency for Research on Cancer considers glyphosate "probably carcinogenic to humans.")
Yet another offender is the sugar content of most processed cereals. Just like a cake made of fortified flour is still a cake, high-sugar cereals still contain loads of the sweet stuff, despite also boasting added nutrients. Here are some fortified cereals it's probably best to steer clear of:
- Cocoa Puffs
- Cookie Crisp
- Fruit Loops
- Frosted Mini-Wheats
- Franken Berry
- Corn Pops
- Reese's Puffs
- Cinnamon Toast Crunch
- Count Chocula
The list certainly goes on. Although these cereals may be fortified with up to 100 percent of the daily value for certain vitamins and minerals, they also may have up to 10 to 15 grams of sugar in one serving (and most people consume more than the recommended serving size). That's nearly or more than half the daily added sugar limit for both men (36 grams of added sugar per day) and women (25 grams of added sugar per day), according to the American Heart Association.
So, Why Are Foods Fortified Anyway?
The goal of fortification is to address potential nutrient deficiencies in the general population. Many adults do not get enough calcium, magnesium and vitamins D, A, E and C, according to the World Health Organization. Women who are pregnant or may become pregnant have an increased need for vitamin D and folic acid, according to the USDA. However, the majority of people can get all the nutrients they need from a balanced diet that includes fruits and vegetables, lean protein, dairy, healthy fats and whole grains.
Another problem is that some cereals may be over-fortified, which poses a risk of excessive intake, especially for children. Many of these cereals contain levels of zinc, niacin and vitamin A, according to the EWG, that could exceed an 8-year-old's daily limit for these nutrients set by the Institute of Medicine. When looking for fortified cereals, keep in mind that more is not always better.
- World Health Organization: "Guidelines on food fortification with micronutrients"
- Academy of Nutrition and Dietetics: "What Is a Whole Grain?"
- Academy of Nutrition and Dietetics: "5 Whole Grains to Keep Your Family Healthy"
- American Heart Association: "Whole Grains, Refined Grains, and Dietary Fiber"
- EWG: "HOW MUCH IS TOO MUCH? : EWG IDENTIFIED 23 EXCESSIVELY FORTIFIED CEREALS"
- AHA: "Added Sugars"
- EWG: "In New Round of Tests, Monsanto’s Weedkiller Still Contaminates Foods Marketed to Children"
- USDA: "WHAT ABOUT FORTIFIED FOODS?"
- National Institute of Health: "Nutrient Recommendations: Dietary Reference Intakes (DRI)"