Aim Toothpaste Information

Standing in the toothpaste aisle of your local drugstore may leave you scratching your head. The shelves appear stocked full of several brands, each offering many varieties. If you have considered purchasing Aim toothpaste, you may desire more information before making a final selection. Get the full scoop on Aim to determine whether it's your best choice for maintaining excellent oral health and a beautiful smile.

A woman brushing her teeth in the bathroom mirror. (Image: Purestock/Purestock/Getty Images)

Family Friendly

If you are searching for a toothpaste for your or your family, Aim toothpaste is safe for individuals ages 2 and older. The toothpaste is formulated for daily use to prevent cavities, strengthen your teeth's enamel, whiten your teeth and freshen breath. Because daily brushing with effective toothpaste is essential in removing plaque and preventing tartar that lead to cavities, Aim may reduce your likelihood of requiring fillings.

Ingredients and Varieties

Aim toothpaste is available in a gel or paste formula, in both mint and cinnamon flavors. Aim Cavity Protection Toothpaste contains the active anti-cavity ingredient sodium fluoride at 0.24 percent. The remaining inactive ingredients include the following: sorbitol, water, hydrated silica, PEG-8, sodium lauryl sulfate, SD alcohol 38-B, flavor, cellulose gum, sodium saccharin, blue 1 and yellow 10. Other varieties of Aim are also available, with slightly different ingredients lists, and include Aim Tartar Control Toothpaste Gel, Aim Clinical Anticavity Fluoride Toothpaste, Aim Multi-Benefit Cavity Protection with Fluoride and Aim Whitening Toothpaste with Baking Soda Mint Gel.


Aim primarily targets the prevention of tooth decay. Certain formulations include baking soda for improved whitening. Like any toothpaste, you will need to practice caution when using Aim. You should monitor children ages 6 and under. If you or your child swallows more than is used for brushing, contacting a poison control center is essential. For most effective use, brush with Aim toothpaste after each meal, or at least twice daily.

Proven Effective

One of the best ways to determine whether a toothpaste is proven effective includes acceptance by the American Dental Association (ADA). Aim toothpaste has earned the ADA Seal of Approval. This organization deems products worthy based on safety and their effective use. Guidelines include determining factors, such as the toothpaste's fluoride percentage, toxicology reports and the way the toothpaste affects the mouth's different tissues. According to the ADA, Aim toothpaste effectively prevents and reduces tooth decay if you follow the directions printed on the label.

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