Evite Co-Founder Starts Innovative New Fitness App

Selina Tobaccowala
Gixo co-founder Selina Tobaccowala was inspired to get in shape after her boss, Dave Goldberg, died from a heart attack at a young age. (Image: Credit: Christopher Michel)

Selina Tobaccowala is a master of kickstarting big projects and leading a team to victory. When she was president of Survey Monkey, she learned key skills about running a well-rounded organization. She is also the co-founder of Evite and led teams at Ticketmaster. Tobaccowala is a no-nonsense ladyboss who serves up great advice about how to get ahead in the workplace on the latest LIVESTRONG.com Stronger Podcast.

"A leader is a lot about making decisions well and quickly," she tells Erin Mosbaugh on the Stronger podcast. "The biggest issue people generally have is not moving forward. If you make decisions and you move forward, you can always adjust."

Tobaccowala's latest boundary-pushing project? A new fitness app called Gixo that provides real-time coaching and fitness classes to get people engaged and moving wherever they are.

She was inspired to create the app when her boss at Survey Monkey, Dave Goldberg (Facebook COO Sheryl Sandberg's husband), died suddenly of a heart attack at age 47. At the time, Tobaccowala was a new mom and her exercise routine had been reduced to walking from the train station to her office. It was time for a change.

"Not that much activity can make a massive change in your life expectancy and your general health," Tobacowalla explains on the latest Stronger Podcast on LIVESTRONG.com. Being in the startup world, she immediately started thinking: "How can I use technology to really make a change in health and wellness?"

She and her Gixo team really wanted to understand why people aren't moving. She says. "When you were playing sports as a kid or you were on your bicycle, you didn't think of that as exercise. Make it engaging and that's what drives motivation."

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